Senior Growth Marketing Manager

$101,000 - $167,000/Yr

Goto.Com - Lansing, MI

Full-time - Mid Level

Lansing, MI

1,001-5,000 employees

Personal and Laundry Services

About the position

The Senior Growth Marketing Manager at GoTo is responsible for driving customer acquisition and conversion through innovative marketing strategies. This role involves optimizing trial experiences, implementing growth hacking tactics, analyzing data insights, and coordinating go-to-market efforts across various marketing channels. The position is remote-centric, ideally suited for candidates in the Eastern or Central Time Zones of the United States.

Responsibilities

• Own the in-product unboxing and email nurtures of new customers for GoTo Resolve and Rescue products.
• Define and execute an A/B testing strategy to drive activation and conversion.
• Spearhead new tactics for customer acquisition and conversion, including social activations and community engagement.
• Monitor key metrics across the customer journey to identify areas for improvement.
• Coordinate with Product Management, UX, and Product Marketing to drive feature awareness and adoption.
• Work across SEO, digital marketing, social media, design, and email marketing to ensure aligned customer expectations.

Requirements

• 5+ years of work experience, including 2-3 years in Product Marketing at a SaaS technology company with trial or freemium-based products.
• Experience in B2B marketing focusing on trial conversion, product onboarding, and feature adoption.
• Familiarity with digital adoption and marketing automation solutions such as Pendo and Marketo.
• Excellent messaging and positioning skills at both business and technical levels.
• Strong communication skills (written, verbal, visual) for internal and customer-facing messaging.
• Bachelor's degree.

Benefits

• Comprehensive benefits package
• Wellness programs
• Opportunities for learning and development
• Flexible work environment