Senior Growth Marketing Manager

$90,000 - $150,000/Yr

Maple Media - Los Angeles, CA

Full-time - Mid Level

Los Angeles, CA

Publishing Industries

About the position

The Senior Growth Marketing Manager at Maple Media is a pivotal role focused on customer acquisition and conversion for a diverse portfolio of mobile apps. This position involves launching innovative top-of-funnel strategies, optimizing campaign performance, and collaborating with product teams to ensure that acquired audiences convert to paid subscriptions. The ideal candidate is data-driven, creative, and passionate about the mobile app and gaming industry, contributing to the company's growth and success.

Responsibilities

• Execute and manage paid media campaigns across digital and traditional channels to grow various apps in the Maple Media portfolio.
• Identify opportunities and implement paid media campaigns across multiple platforms including paid social, PPC, TV, OTT, OOH, and affiliate opportunities.
• Manage relationships and negotiate test, launch, and growth strategies with ad platform account management teams.
• Manage budgets across apps and channels to drive strong ROI and build a scalable campaign strategy to reach new audiences and reduce costs.
• Oversee creative development workflows and testing frameworks to create high-performing and engaging creatives that drive user interest and conversion.
• Evaluate down funnel performance and identify, scope, and drive product changes to improve acquisition funnels.
• Track, analyze, and report on campaign performance.
• Research and review audience targeting to further optimize campaigns.
• Ideate, implement, and measure A/B tests to gain insights and improve strategies.
• Partner with the design team and external partners to develop engaging creative assets, including video.
• Collaborate with engineering/product to audit data flows to ensure accurate reporting.
• Stay current on advertising platform updates, including best practices and emerging trends across the paid media space.

Requirements

• Minimum 5-7 years of hands-on experience in digital media buying or performance marketing, including implementing and tracking campaigns across multiple platforms.
• Experience running successful paid media campaigns across paid social, TV, OTT, OOH, Google UAC, Apple Search Ads, SEO, and App Store optimization.
• Strong command of business economics related to ad budgets and spend (CAC, LTV, ROAS, ARPDAU, payback window).
• Prior experience working with product managers to optimize conversion funnels.
• Experience managing budgets upwards of $1M in monthly ad spend.
• Strong data skills, comfortable downloading and manipulating large data sets to assess performance and uncover new opportunities.
• Strong functional and technical understanding of attribution and marketing tech stack including MMPs and deep linking (Adjust, AppsFlyer, Branch, etc.).
• High level of accuracy with sharp attention to detail, initiative, and follow-through.
• Speed of execution with the ability to iterate quickly to maximize learnings.
• Creative campaign ideas and thinking, always looking for ways to create an edge.
• Excellent oral and written communication skills.
• Self-motivated, exceptionally organized, able to manage several projects simultaneously, and prioritize effectively.
• Desire to be part of a dynamic team and work with urgency and close attention to detail in a startup environment.
• Experience in the mobile app/games industry.
• Bachelor's Degree or relevant work experience required.

Benefits

• Highly competitive compensation packages
• Full benefits
• Unlimited PTO
• Flexible hours for better work/life balance
• Opportunity to shape the future of the company