Goto.Com - Salt Lake City, UT
posted 2 months ago
As a Senior Growth Marketing Manager at GoTo, you will play a pivotal role in shaping the marketing strategies that drive customer engagement and conversion for our innovative SaaS products. Your primary focus will be on trial optimization, where you will own the in-product unboxing experience and email nurtures for new customers using our GoTo Resolve and Rescue products. This includes defining and executing an A/B testing strategy aimed at enhancing activation and conversion rates. You will also be responsible for spearheading growth hacking tactics that deliver on customer acquisition and conversion goals, utilizing various channels such as social media activations, community engagement, and customer evangelism. In addition to these responsibilities, you will monitor key metrics across the entire customer journey—from acquisition to conversion to adoption—to identify areas for improvement. You will coordinate with Product Management, UX, and Product Marketing teams to standardize tactics that drive awareness and adoption of new and existing features, thereby creating expansion opportunities. Your role will also involve go-to-market coordination, working across SEO, digital marketing, social media, design, and email marketing teams to ensure that customer expectations and experiences are aligned. At GoTo, we value a collaborative and innovative approach to marketing, and we are looking for someone who shares our passion for creating effective marketing strategies that resonate with our customers. If you are excited about the opportunity to make a significant impact in a remote-centric environment, we would love to have you join our team.