Senior Growth Marketing Manager

Jerry - New York, NY

Full-time - Mid Level

New York, NY

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Senior Growth Marketing Manager at Jerry is a pivotal role focused on driving customer acquisition and profitable growth for the company. This position involves launching new marketing channels and scaling existing ones, with a strong emphasis on data-driven strategies and innovative experiments. The role offers significant career growth opportunities, transitioning from an individual contributor to a managerial position as the growth team expands.

Responsibilities

• Lead and own channel performance from end to end, including strategy, execution, analysis, and optimization.
• Analyze and monitor campaign performance, identify trends, and make optimizations to drive improvement.
• Conceive and execute innovative experiments; deliver and apply data-driven, analytically rigorous insights and recommendations to enhance performance.
• Allocate and manage budget for each campaign to maximize ROAS.
• Strategize the full-funnel marketing road map to achieve long-term exponential growth.
• Lead new channel expansion with innovation, thoughtfulness, and rigor.
• Expand the growth team with exceptional talented junior marketers.

Requirements

• 5+ years of experience in digital performance marketing, including 2+ years managing paid search, social media, or programmatic affiliate advertising channels hands-on.
• Bachelor's degree in marketing or STEM discipline.
• Strong quantitative analytical ability and a knack for storytelling through data.
• Ability to thrive in an ambiguous and fast-paced environment.
• Ownership mentality - you are not satisfied with good enough.