Senior Growth Marketing Manager

$150,000 - $180,000/Yr

Kikoff - San Francisco, CA

Full-time - Mid Level

San Francisco, CA

51-100 employees

About the position

The Senior Growth Marketing Manager at Kikoff will play a crucial role in accelerating user acquisition efforts for the company's credit-building solutions. This position involves hands-on management of marketing campaigns across various channels, collaborating with creative teams to enhance campaign performance, and systematically testing new channels to achieve customer acquisition cost (CAC) and return on ad spend (ROAS) goals. The ideal candidate will be a data-driven problem solver with a growth mindset, capable of executing strategies quickly and effectively to drive significant growth for the business.

Responsibilities

• Grow the number of users who join our program while maintaining or improving CAC/ROAS.
• Own campaigns hands-on across multiple online and offline channels.
• Strategize and develop creative with the in-house creative agency.
• Hypothesize and prioritize tests through the funnel to drive growth.
• Define, drive, and measure KPIs for each campaign.
• Design and execute A/B tests to optimize campaign effectiveness.
• Work cross-functionally with designers, copywriters, product teams, and data analysts.

Requirements

• 5+ years of experience driving growth goals under set CAC/ROAS or volume targets.
• Deep hands-on experience with digital paid channels such as Facebook, TikTok, SEM, etc.
• Ability to define key marketing KPIs and analyze their underlying drivers.
• Strong bias to action and ability to juggle multiple projects effectively.
• Strategic thinker with problem-solving skills to assess opportunities and develop priorities.
• Understanding of hypothesis-driven A/B and multivariate testing.

Nice-to-haves

• Experience in a fintech business or D2C industry.
• Proficiency in SQL.

Benefits

• Competitive pay based on experience
• Medical, dental, and vision coverage
• Stock options
• Generous unlimited vacation policy
• Regular team building events