Samsara - Denver, CO

posted 2 months ago

Full-time - Mid Level
Remote - Denver, CO
Furniture, Home Furnishings, Electronics, and Appliance Retailers

About the position

Samsara is seeking a Senior Growth Marketing Manager to join our dynamic team in Denver, CO. This role is pivotal in driving customer acquisition through innovative digital marketing strategies. As a Senior Growth Marketer, you will be responsible for optimizing the marketing and sales funnel, identifying new growth avenues, and directly contributing to the company's growth objectives. You will work in a fast-paced environment where your creative and analytical skills will be put to the test, allowing you to make a significant impact on the industries that power our global economy. Your efforts will help ensure the safety and efficiency of operations across various sectors, including agriculture, construction, and transportation. In this position, you will take ownership of customer acquisition through digital channels, managing budgets and forecasts while measuring performance to optimize results. You will continuously experiment with bidding strategies, messaging, ad creative, and landing pages to drive incremental pipeline growth. Additionally, you will support new growth areas by launching channels and campaigns tailored to specific geographies, product lines, and industries. As a champion of Samsara's cultural principles, you will play a key role in fostering a collaborative and inclusive work environment as we scale globally. This remote position is open to candidates residing in the US, excluding the San Francisco Bay Area and NYC Metro Area. We are looking for a strategic thinker who is excited about the opportunity to make a real-world impact and contribute to the long-term success of Samsara.

Responsibilities

  • Acquire customers through digital channels and be directly responsible for helping the company meet its growth goals
  • Optimize the entire conversion funnel and continuously experiment with bidding strategies, targeting, messaging, ad creative, and landing pages to drive incremental pipeline
  • Be a business owner for your channels: manage budgets and forecasts, measure performance, and optimize for results
  • Support new areas of growth for the company by launching channels and campaigns for new geographies, product lines, and industries
  • Champion, role model, and embed Samsara's cultural principles as we scale globally and across new offices

Requirements

  • 5+ years of experience in an analytical role at a high growth technology company, with at least 3 years of digital lead generation experience
  • Previous experience directly managing Google Ads for lead generation
  • Proven experience delivering on pipeline generation targets at scale, managing a 7+ figure annual budget within spend efficiency thresholds
  • Strong communication and project management skills, with a track record of maintaining a high velocity of experimentation across channels
  • Experience working cross-functionally with sales, product, and marketing teams to launch and optimize lead sources tailored to specific products and regions
  • Bachelor's degree or foreign equivalent, ideally in economics, mathematics, finance, or other quantitative field

Nice-to-haves

  • 2+ years of experience with web optimization, CRO, A/B and multivariate testing
  • Experience working cross-functionally with data engineering teams to optimize machine learning bidding models
  • Strong proficiency with Salesforce and BI tools like Looker/Tableau
  • Experience across a wide variety of ad platforms in a B2B context
  • SQL proficiency and experience with BigQuery/Databricks

Benefits

  • Competitive total compensation package
  • Employee-led remote and flexible working
  • Health benefits
  • Samsara for Good charity fund
  • Opportunities for career development and growth
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