Samsara - Seattle, WA

posted 3 months ago

Full-time - Mid Level
Remote - Seattle, WA
Furniture, Home Furnishings, Electronics, and Appliance Retailers

About the position

Samsara is seeking a Senior Growth Marketing Manager to join our dynamic team. As a pioneer of the Connected Operations Cloud, we empower organizations that rely on physical operations to leverage Internet of Things (IoT) data for actionable insights and operational improvements. This role is crucial for driving customer acquisition and optimizing our marketing and sales funnel. The ideal candidate will be a strategic thinker, passionate about finding innovative growth avenues and making a tangible impact on industries that are vital to our global economy, including agriculture, construction, and transportation. In this position, you will be responsible for acquiring customers through various digital channels, directly contributing to the company's growth objectives. You will optimize the entire conversion funnel, experimenting with bidding strategies, targeting, messaging, ad creative, and landing pages to drive incremental pipeline growth. As a business owner for your channels, you will manage budgets and forecasts, measure performance, and optimize results. Additionally, you will support new growth areas by launching channels and campaigns for new geographies, product lines, and industries. At Samsara, we value a culture of collaboration and support. You will be surrounded by a high-caliber team that encourages you to excel and innovate. This role can be performed in-office or fully remotely within the US, Canada, or Mexico, providing flexibility to suit your working style. We are committed to fostering an inclusive environment where diverse perspectives are valued, and we believe that our employees' unique approaches are essential for solving complex problems. Join us in shaping the future of physical operations and making a real-world impact.

Responsibilities

  • Acquire customers through digital channels and help the company meet its growth goals.
  • Optimize the entire conversion funnel and experiment with bidding strategies, targeting, messaging, ad creative, and landing pages.
  • Manage budgets and forecasts for your channels, measure performance, and optimize for results.
  • Support new areas of growth by launching channels and campaigns for new geographies, product lines, and industries.
  • Champion and embed Samsara's cultural principles as we scale globally.

Requirements

  • 5+ years of experience in an analytical role at a high growth technology company, with at least 3 years of digital lead generation experience.
  • Previous experience directly managing Google Ads for lead generation.
  • Proven experience delivering on pipeline generation targets at scale, managing a 7+ figure annual budget within spend efficiency thresholds.
  • Strong communication and project management skills, with a track record of maintaining a high velocity of experimentation across channels.
  • Experience working cross-functionally with sales, product, and marketing teams to launch and optimize lead sources tailored to specific products and regions.
  • Bachelor's degree or foreign equivalent, ideally in economics, mathematics, finance, or other quantitative field.

Nice-to-haves

  • 2+ years of experience with web optimization, CRO, A/B and multivariate testing.
  • Experience working cross-functionally with data engineering teams to optimize machine learning bidding models.
  • Strong proficiency with Salesforce and BI tools like Looker/Tableau.
  • Experience across a wide variety of ad platforms in a B2B context.
  • SQL proficiency and experience with BigQuery/Databricks.

Benefits

  • Competitive total compensation package
  • Employee-led remote and flexible working
  • Health benefits
  • Samsara for Good charity fund
  • Opportunities for career development and growth
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