Goto.Com - Augusta, ME
posted 3 months ago
At GoTo, our marketing team is a closely connected group, passionate about finding new and creative ways to tell stories about our brand and products. We're committed to guiding how the company interacts with customers, prospects, and employees, impacting every aspect of our business worldwide. In our flexible work environment, we encourage and support each other's growth and development, enabling everyone to thrive. If you share our excitement for creating innovative marketing strategies, we'd love to have you join our team. As a Senior Growth Marketing Manager, you will be responsible for trial optimization, owning the in-product unboxing and email nurtures of new customers for our GoTo Resolve and Rescue products. This includes defining and executing an A/B testing strategy to drive activation and conversion. You will spearhead new growth hacking tactics for delivering against customer acquisition and conversion, utilizing social activations, community engagement, review sites, customer evangelizing, and product-led growth strategies. Your role will also involve monitoring key metrics across the entire customer journey, from acquisition to conversion to adoption, to identify areas for improvement. You will coordinate with Product Management, UX, and Product Marketing to standardize tactics for driving new and existing feature awareness and adoption, delivering expansion opportunities. Additionally, you will work across various teams including SEO, digital marketing, social media, design, and email marketing to ensure aligned customer expectations and experiences.