Senior Growth Marketing Manager

$135,000 - $145,000/Yr

ComScore Networks - Manhattan, NY

Full-time - Senior

Manhattan, NY

Professional, Scientific, and Technical Services

About the position

Come join the Proximic by Comscore team, a high growth startup within Comscore! The Proximic by Comscore team is dedicated to transforming the landscape of programmatic advertising by redefining traditional targeting solutions and leading the industry with cutting-edge technologies that prioritize consumer data privacy. We are committed to empowering brands, publishers, and ad platforms to reach the right audiences while maximizing ROI through high-quality data and innovative technology. Proximic by Comscore is looking for a passionate and experienced Senior Growth Marketing Manager to join our growing Marketing team, leading our efforts in driving revenue growth through innovative marketing strategies across branding and demand generation efforts. This high-visibility role will be instrumental in defining and executing Proximic by Comscore's growth marketing strategy across multiple channels, including email, content, social media, SEO, and paid search. The ideal candidate will have a strong background in programmatic advertising, exceptional storytelling skills, and a data-driven approach to growth.

Responsibilities

• Develop and lead Proximic's storytelling approach, crafting compelling, relevant messaging to support branding and lead generation initiatives.
• Oversee the creation of high-quality content, including blogs, guides, white papers, and other thought leadership pieces that resonate with our target audience and position Proximic as an industry leader.
• Lead demand generation strategies, focusing on conversion optimization and audience segmentation to drive high-quality leads.
• Design and execute effective email marketing campaigns to nurture leads, drive engagement and ROI, ensuring alignment with Proximic's brand and goals.
• Own the strategy and execution for Proximic's LinkedIn presence, to drive engagement and expand our reach and brand awareness within the industry.
• Track and analyze performance metrics across all marketing channels, leveraging insights to optimize campaigns and inform strategy.
• Work closely with product marketing, sales, and account management teams to align messaging and drive cohesive marketing strategies that support overall business objectives.
• Develop and implement SEO and paid search strategies to drive high-quality traffic, enhance visibility, and generate leads.

Requirements

• 5+ years of experience in B2B growth marketing, demand generation, or a related field.
• Must have experience in programmatic advertising or ad tech, with a solid understanding of industry dynamics and terminology.
• Demonstrated success in executing and optimizing lead generation and branding campaigns.
• Strong writing and storytelling skills with experience creating compelling content that engages and educates audiences.
• Experience in SEO, paid search, social media management (LinkedIn), and email marketing platforms is a big plus.
• Strong analytical skills, with experience measuring and optimizing marketing performance based on data insights.
• Ability to manage multiple projects simultaneously and work effectively in a fast-paced environment.
• Excellent communication and collaboration skills, with experience working cross-functionally to achieve shared goals.
• Must be highly self-motivated, capable of working independently, and comfortable thriving in a remote-first environment alongside a dispersed team.
• Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience).

Benefits

• Compensation: $135,000 - $145,000; Commensurate with experience