Senior Growth Marketing Manager

$121,000 - $181,000/Yr

Zendesk - San Francisco, CA

Full-time - Mid Level

San Francisco, CA

1,001-5,000 employees

Professional, Scientific, and Technical Services

About the position

The Senior Growth Marketing Manager at Zendesk will lead product-led growth initiatives while supporting sales-led marketing efforts. This role requires a highly analytical and innovative individual who is passionate about enhancing customer journeys and driving conversions. The manager will leverage data and tools to optimize user experiences and will play a critical role in integrating marketing tools to improve operational efficiency. Additionally, the position involves collaborating with cross-functional teams and utilizing AI to enhance marketing strategies.

Responsibilities

• Drive product-led growth initiatives while supporting sales-led marketing motions.
• Analyze customer journeys and identify key actions to move prospects toward conversion and expansion.
• Optimize the marketing funnel by influencing customer behaviors through data-driven insights.
• Collaborate closely with cross-functional teams (sales, product, etc.) to ensure alignment between product and marketing efforts.
• Evaluate, select, and integrate marketing tools to improve automation and operational efficiency.
• Identify and implement innovative ways to leverage AI for more effective marketing strategies and improved customer experience.
• Contribute to messaging and copywriting strategies that resonate with our audience and improve engagement.
• Work collaboratively with sales to ensure that marketing efforts effectively support lead nurturing and sales readiness.

Requirements

• Proven experience (5+ years) in growth marketing, with a strong focus on both product-led and sales-led initiatives.
• Demonstrated success in improving customer journeys and driving conversions through marketing strategies.
• Solid experience in evaluating and integrating marketing automation tools and improving operational workflows.
• Familiarity with AI tools and technologies that can enhance marketing and sales effectiveness.
• Excellent problem-solving skills, with an ability to innovate and optimize processes.
• Strong analytical mindset, with the ability to use data to influence decisions.
• Knowledge of best practices in user experience and customer journey optimization.
• Experience with copywriting and messaging strategies that effectively engage target audiences.
• Ability to collaborate cross-functionally and align marketing efforts with product and sales teams.

Nice-to-haves

• Experience with SaaS or tech-based products.
• Familiarity with AI-driven marketing solutions.
• Strong project management skills and the ability to prioritize in a fast-paced environment.

Benefits

• Flexible work arrangements including remote work options.
• Competitive salary range of $121,000.00-$181,000.00.
• Eligibility for bonuses and related incentives.