Senior Integrated Marketing Communications Manager - Game Content and Studios

Microsoft - Irving, TX

Full-time - Senior

Irving, TX

Publishing Industries

About the position

The Senior Integrated Marketing Communications Manager for Game Content and Studios at Microsoft will oversee the execution of marketing campaigns for the Activision, Blizzard, and King portfolio of games. This role involves developing integrated Go-To-Market (GTM) plans for new games, expansions, and downloadable content (DLC), while collaborating with various internal and external stakeholders. The ideal candidate will have a strong background in managing large-scale marketing campaigns and a passion for the gaming industry, ensuring timely and budget-conscious delivery of marketing initiatives.

Responsibilities

• Contribute to global campaign strategy and drive the development of the Go-To-Market plan.
• Collaborate with partners and internal teams in campaign development.
• Develop and disseminate key consumer-facing messaging and copy for integrated marketing channels globally.
• Assist in the development and distribution of key campaign documents, including the integrated marketing plan and campaign creative briefs.
• Partner with teams at strategic and tactical levels to ensure successful implementation in key global markets and across all retail channels.
• Partner with internal teams to successfully launch campaigns across all media channels.
• Oversee and manage budgets across multiple deliverables and lines of business.
• Maintain compliance with legal, Geo-Political, and other compliance teams on creative content approvals and clearances.
• Guide partners on best practices and opportunities to maximize impact and presence in owned and operated channels.

Requirements

• Proven track record of delivering large-scale marketing campaigns.
• Strong understanding of integrated marketing communications.
• Experience in managing budgets and ensuring compliance with various teams.
• Ability to work across a large and complex organization with multiple stakeholders.

Nice-to-haves

• Experience in the gaming and entertainment industry.
• Familiarity with digital, social, PR, and event marketing channels.

Benefits

• Health insurance coverage.
• 401k retirement savings plan.
• Paid holidays and vacation time.
• Professional development opportunities.