Senior Integrated Marketing Manager- Financial Services

Verizon Communications - Basking Ridge, NJ

Full-time - Mid Level

Remote - Basking Ridge, NJ

Telecommunications

About the position

The Senior Integrated Marketing Manager for Financial Services at Verizon is responsible for leading and planning marketing programs across various organizations, ensuring effective communication and execution of multi-channel campaigns. This role involves collaboration with cross-functional teams, managing project timelines, and acting as the primary point of contact for campaign details, all while driving demand and preparing representatives with necessary product knowledge.

Responsibilities

• Author and present strategic briefs for new initiatives to multiple audiences from working team to executive level overviews.
• Collaborate with cross-functional teams and orchestrate end-to-end strategic planning and execution across paid, owned, and internal communication channels for Financial Services.
• Centralize and project manage launch and marketing campaign details, acting as the single point of contact for up-to-date, accurate information to deliver a cohesive campaign.
• Own day-to-day stakeholder communications and manage creative/asset reviews, coordinate meetings and logistics, keep detailed and organized project tracking.

Requirements

• Bachelor's degree or four or more years of work experience.
• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Experience working with creative/design teams, traditional & digital media, digital/cx platforms, marketing research, research strategy, or consumer research methodologies.

Nice-to-haves

• Bachelor's degree in Marketing.
• Master's degree or MBA.
• Experience leading a team.
• Experience translating market knowledge and strategy into compelling stories.
• Digital experience of trends and key business drivers.
• Strong communication and presentation skills.
• Experience presenting findings and insights to a targeted audience (up to the executive level).
• Agency or consultant experience.

Benefits

• Hybrid work environment with defined work location and work from home options.
• Minimum eight assigned office days per month set by the manager.