Senior Integrated Marketing Manager- SMB/Tech

Rippling People Center Inc. - San Francisco, CA

Full-time - Mid Level

San Francisco, CA

About the position

The Senior Integrated Marketing Manager at Rippling is responsible for blending brand-building with growth-hacking tactics to engage tech founders and leaders. This role involves leading the execution of full-funnel marketing campaigns that drive brand awareness and user acquisition, ensuring that the messaging resonates authentically with the target audience. The manager will oversee campaigns from ideation to deployment, focusing on measurable impact and adapting strategies to the entrepreneurial mindset of tech founders.

Responsibilities

• Design, execute, and iterate on marketing campaigns across digital and non-traditional channels targeting tech founders and SMBs.
• Experiment with acquisition tactics, leveraging digital channels and unconventional growth-hacks such as influencer partnerships and community-driven initiatives.
• Drive the creation of engaging content that connects authentically with founders.
• Analyze the effectiveness of each channel and continuously iterate to maximize engagement and conversion.
• Work cross-functionally to present and refine campaign ideas, regularly updating stakeholders on campaign performance and insights.

Requirements

• Proven ability to manage campaigns across multiple channels, employing a mix of brand and growth-focused tactics.
• Deep understanding of the entrepreneurial mindset and effective communication with VC-backed founders and the tech community.
• Comfort with tracking, reporting, and optimizing KPIs; ability to analyze campaign performance and adapt accordingly.
• Exceptional communication skills with clear, concise, and engaging writing that resonates with a skeptical audience.
• Resourceful self-starter able to drive projects independently in a fast-paced environment.

Benefits

• Competitive salary
• Equity options
• Comprehensive health benefits