Senior Lead Marketing Consultant - Digital Content Management

$111,100 - $237,100/Yr

Wells Fargo - West Des Moines, IA

Full-time - Senior

West Des Moines, IA

Credit Intermediation and Related Activities

About the position

Wells Fargo is seeking a Senior Lead Marketing Consultant on the Marketing Channel Operations - Digital Execution Team as part of Enterprise Marketing Services. This role focuses on channel execution across multiple digital applications, managing content and execution of offers through various platforms. The position requires a blend of hands-on execution experience, strategic thinking, and the ability to lead a junior team to ensure successful delivery of marketing initiatives that enhance customer engagement across digital channels.

Responsibilities

• Provide execution support for complex marketing content across multiple CMS platforms.
• Act as an advisor to senior leadership to develop or influence successful delivery of innovative campaigns, programs, and initiatives.
• Lead the strategy and resolution of highly complex challenges requiring in-depth evaluation across marketing.
• Provide vision, direction, and expertise on implementing significant business solutions across organizational boundaries.
• Engage with partners, cross-functional groups, business partners, and lead vendor relationships.
• Serve as a subject matter expert in digital marketing execution.

Requirements

• 7+ years of Marketing, Digital Marketing, or Digital Platforms experience, or equivalent demonstrated through work experience, training, military experience, or education.

Nice-to-haves

• Content Management experience (SDL Tridion, Wordpress, AEM)
• Strong understanding of Accessibility Standards and testing for web content
• Experience with Adobe Suite (RTCDP, AEM, Target, CJA)
• Digital marketing experience across multiple platforms
• Ability to read and understand HTML and CSS
• Experience with A/B/Multivariate testing platforms (Adobe Target preferred, VWO, Optimizely)
• Experience in financial services or banking.

Benefits

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement