Senior Lead Marketing Consultant Digital Content Management

$111,100 - $237,100/Yr

Wells Fargo - Charlotte, NC

Full-time - Senior

Charlotte, NC

Credit Intermediation and Related Activities

About the position

Wells Fargo is seeking a Senior Lead Marketing Consultant on the Marketing Channel Operations - Digital Execution Team as part of Enterprise Marketing Services. This role focuses on channel execution across multiple digital channel applications, specifically supporting content on various platforms. The position requires managing content and execution of offers through tools like Adobe Target, Adobe Experience Manager, Wordpress, or SDL Tridion, balancing hands-on execution with strategy and implementation consulting while leading a junior team.

Responsibilities

• Provide execution support for complex marketing content across multiple CMS platforms.
• Act as an advisor to senior leadership to develop or influence successful delivery of innovative campaigns, programs, and initiatives that drive business outcomes.
• Lead the strategy and resolution of highly complex and unique challenges requiring in-depth evaluation across marketing.
• Deliver solutions that are long-term, large-scale, and require partnership with cross-functional groups to create digital experiences.
• Provide vision, direction, and expertise to leadership on implementing significant business solutions across organizational boundaries.
• Engage with partners, cross-functional groups, business partners, and lead vendor relationships.
• Serve as a subject matter expert in digital marketing execution.

Requirements

• 7+ years of Marketing, Digital Marketing, Digital Platforms experience, or equivalent demonstrated through work experience, training, military experience, or education.

Nice-to-haves

• Content Management experience (SDL Tridion, Wordpress, AEM)
• Strong understanding of Accessibility Standards and testing for web content
• Experience with Adobe Suite (RTCDP, AEM, Target, CJA)
• Digital marketing experience across multiple platforms
• Ability to read and understand HTML and CSS
• Experience with A/B/Multivariate testing platforms (Adobe Target preferred, VWO, Optimizely)
• Experience in financial services or banking.

Benefits

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement