Senior Lead Marketing Consultant Digital Content Management

$111,100 - $237,100/Yr

Wells Fargo - West Des Moines, IA

Full-time - Senior

West Des Moines, IA

Credit Intermediation and Related Activities

About the position

Wells Fargo is seeking a Senior Lead Marketing Consultant to join the Marketing Channel Operations - Digital Execution Team within Enterprise Marketing Services. This role focuses on managing and executing complex marketing content across various digital platforms, requiring a blend of hands-on execution experience and strategic oversight. The consultant will advise senior leadership, lead initiatives, and engage with cross-functional teams to enhance customer engagement through digital channels.

Responsibilities

• Provide execution support for complex marketing content across multiple CMS platforms.
• Act as an advisor to senior leadership to develop or influence successful delivery of innovative campaigns, programs, and initiatives that drive business outcomes.
• Lead the strategy and resolution of highly complex challenges requiring in-depth evaluation across marketing.
• Provide vision, direction, and expertise on implementing significant business solutions across organizational boundaries.
• Engage with partners, cross-functional groups, business partners, and lead vendor relationships.
• Serve as a subject matter expert in digital marketing execution.

Requirements

• 7+ years of Marketing, Digital Marketing, or Digital Platforms experience.

Nice-to-haves

• Content Management experience (SDL Tridion, Wordpress, AEM)
• Strong understanding of Accessibility Standards and testing for web content
• Experience with Adobe Suite (RTCDP, AEM, Target, CJA)
• Digital marketing experience across multiple platforms
• Ability to read and understand HTML and CSS
• Experience with A/B/Multivariate testing platforms
• Experience in financial services or banking
• Strong collaboration and partnering skills
• Excellent verbal, written, and interpersonal communications skills
• Ability to manage in a matrixed organization environment
• Proven ability to work in a fast-paced, changing environment.

Benefits

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement