Senior Lead Marketing Consultant Digital Content Management

$111,100 - $237,100/Yr

Wells Fargo - Charlotte, NC

Full-time - Senior

Charlotte, NC

Credit Intermediation and Related Activities

About the position

Wells Fargo is seeking a Senior Lead Marketing Consultant to join the Marketing Channel Operations - Digital Execution Team within Enterprise Marketing Services. This role focuses on managing content and execution of marketing offers across various digital platforms, requiring a blend of hands-on execution experience, strategic thinking, and leadership skills to guide junior team members. The consultant will act as an advisor to senior leadership, lead complex marketing initiatives, and ensure seamless customer engagement across digital channels.

Responsibilities

• Provide execution support for complex marketing content across multiple CMS platforms.
• Act as an advisor to senior leadership to develop or influence successful delivery of innovative campaigns, programs, and initiatives that drive business outcomes.
• Lead the strategy and resolution of highly complex challenges requiring in-depth evaluation across marketing.
• Provide vision, direction, and expertise on implementing significant business solutions across organizational boundaries.
• Engage with partners, cross-functional groups, business partners, and lead vendor relationships.
• Serve as a subject matter expert in digital marketing execution.

Requirements

• 7+ years of Marketing, Digital Marketing, or Digital Platforms experience.

Nice-to-haves

• Content Management experience (SDL Tridion, Wordpress, AEM)
• Strong understanding of Accessibility Standards and testing for web content
• Experience with Adobe Suite (RTCDP, AEM, Target, CJA)
• Ability to read and understand HTML and CSS
• Experience with A/B/Multivariate testing platforms
• Experience in financial services or banking
• Strong collaboration and partnering skills
• Excellent verbal, written and interpersonal communications skills

Benefits

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement