Senior Lead Marketing Consultant - Digital Content Management

$111,100 - $237,100/Yr

Wells Fargo - Charlotte, NC

Full-time - Senior

Charlotte, NC

Credit Intermediation and Related Activities

About the position

Wells Fargo is seeking a Senior Lead Marketing Consultant to join the Marketing Channel Operations - Digital Execution Team within Enterprise Marketing Services. This role focuses on managing and executing marketing content across various digital platforms, requiring a blend of hands-on execution and strategic oversight. The consultant will work closely with senior leadership to develop innovative campaigns and ensure seamless customer engagement across digital channels.

Responsibilities

• Provide execution support for complex marketing content across multiple CMS platforms.
• Act as an advisor to senior leadership to develop or influence successful delivery of innovative campaigns, programs, and initiatives that drive business outcomes.
• Lead the strategy and resolution of highly complex challenges requiring in-depth evaluation across marketing.
• Deliver long-term, large-scale solutions in partnership with cross-functional groups to create advanced digital experiences.
• Provide vision, direction, and expertise to leadership on implementing significant business solutions across organizational boundaries.
• Engage with partners, cross-functional groups, and lead vendor relationships.
• Serve as a subject matter expert in digital marketing execution.

Requirements

• 7+ years of experience in Marketing, Digital Marketing, or Digital Platforms (e.g., Mobile or Social Media).
• Content Management experience with SDL Tridion, Wordpress, or Adobe Experience Manager (AEM).
• Strong understanding of Accessibility Standards and testing for web content.
• Experience with Adobe Suite (RTCDP, AEM, Target, CJA).
• Digital marketing experience across multiple platforms.
• Ability to read and understand HTML and CSS.
• Experience with A/B/Multivariate testing platforms, preferably Adobe Target.

Nice-to-haves

• Experience in financial services or banking.
• Strong collaboration and partnering skills with all levels of the organization.
• Excellent verbal, written, and interpersonal communication skills.
• Proven ability to work in a fast-paced, changing environment.

Benefits

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement