Senior Lifecycle & Brand Marketing Manager

About the position

At Advanced MedAesthetic Partners (AMP), we are redefining what it means to grow in the aesthetics industry. We don’t just invest in practices—we build lasting partnerships that empower med spas, plastic surgery centers, and dermatology clinics to scale beyond what they ever thought possible. By providing strategic funding, operational expertise, and a powerful support network, AMP helps practice owners unlock new levels of success while maintaining the integrity of their brand and patient care. Our dynamic, high-energy team thrives on innovation, collaboration, and driving real results in a rapidly growing industry. By leveraging skills in performance marketing, experimentation, and conversion rate optimization, and referrals, you’ll build scalable email & text campaigns from the ground up that reach, convert, and activate new and existing patients. The ideal candidate has a strong marketing manager background, analytical/organized mindset, with expertise in building programmatic email and text campaigns as well as experience scaling referral programs. You have launched high-impact customer reengagement campaigns that drove measurable results and have proven experience working with founders and creative teams to address gaps in the overall conversion funnel. You deeply understand how to leverage performance channels to reach new audiences and build an enduring brand. If you’re looking for an opportunity to be part of something bigger—to make an impact, work alongside industry leaders, and grow with a company that is setting new standards in aesthetics—AMP is the place for you.

Responsibilities

• Familiarity with modern marketing technology stacks, including proficiency in key areas such as email marketing platforms, social media management tools, analytics software, and CRM systems, with a focus on integrating these technologies to optimize campaign performance and customer engagement.
• Create and deploy full lifecycle SMS and email campaigns through the entire customer journey - ranging from prospecting, lead nurturing, onboarding, upsell/cross-sell, and retention and reengagement.
• Regularly create new campaigns, as well as keep existing ones up-to-date.
• Work with external resources on any needed integrations, including between SMS/email platforms, our CRM, and any other toolsets that allow to closely manage many campaigns simultaneously.
• Drive the creative strategy of our email and text marketing campaigns, creating copy and work with the creative team closely until final delivery.
• Develop a deep understanding of our user journeys and attribution.
• Develop a robust referral strategy (both online and offline) and work cross-functionally to launch.
• Provide weekly performance reports with actionable recommendations for improvement.
• Engage key stakeholders in brainstorming marketing campaigns aligned with overall business objectives.
• Conduct thorough market research to identify trends and create impactful marketing campaigns.
• Lead the development of practice-specific marketing plans.
• Oversee the creation and execution of quarterly marketing strategies for several aesthetic brands.
• Provide strategic direction for messaging, creative development, and campaign execution to achieve brand objectives.
• Partner with department leaders to align marketing initiatives with overarching brand goals.
• Manage multiple high-priority projects, ensuring timely delivery and budget adherence.
• Direct the development of creative briefs and oversee the production of marketing materials to support each partner practice.
• Strategically plan and implement comprehensive multi-channel communication strategies for product launches, sales promotions, and events across various platforms such as email, SMS, app notifications, website assets, podcasts, and social media.
• Efficiently manage a high volume of projects while ensuring cohesive campaign messaging that resonates with the brand identity and target audience.

Requirements

• Minimum 5-6 years of relevant B2C growth or performance marketing experience, preferably growing a significant customer base in a startup environment.
• Demonstrated experience in digital marketing programs and technologies (SEM, Paid Social, Display) – Meta Ads advertising experience is a must.
• Strong experience with marketing attribution and conversion tracking such as Google Tag Manager, Google Analytics, and other marketing measurement tools.
• Passion for developing best-in-class campaigns and creative.
• Ability to work independently and efficiently while managing multiple projects under tight deadlines.
• Biased to action in iterative processes, willing to tackle problems hands-on and get things done.
• Excellent verbal and written communication skills.
• Strong analytical and quantitative skills — knowledge of SQL is a strong plus but not required.

Benefits

• Equal opportunity employer
• Commitment to diversity and inclusion