Betterup - Austin, TX
posted about 2 months ago
As the Senior Lifecycle Marketing Manager at BetterUp, you will play a pivotal role in shaping the member experience through strategic and executional marketing initiatives. This position is designed for a creative and data-driven individual who is passionate about personal and professional growth. You will be responsible for owning and optimizing the end-to-end member lifecycle communications, ensuring that members are engaged throughout their journey with BetterUp. Your work will directly impact how we foster member engagement and drive growth through innovative marketing strategies. In this critical role on the Member Growth Marketing team, you will develop multi-channel strategies that align with member outcomes, lead product-led growth initiatives, and create a platform-grade member lifecycle marketing experience. Your expertise in lifecycle marketing will be complemented by your ability to collaborate effectively across teams, develop compelling storytelling, and deliver campaigns that resonate with members at every touchpoint. You will also be expected to achieve growth through hypothesis-driven experimentation, ensuring that our marketing efforts are both effective and impactful. Your responsibilities will include developing and optimizing global member lifecycle marketing journeys, partnering with product and marketing operations to run experiments, and collaborating with marketing client services to launch targeted member campaigns. You will also consult with cross-functional teams on best practices, manage key performance indicators (KPIs), and use data insights to refine personalized member experiences. This role is not just about executing marketing campaigns; it’s about driving strategic initiatives that focus on member growth and engagement, making it a vital position within the organization.