Betterup - Austin, TX
posted about 2 months ago
As the Senior Lifecycle Marketing Manager at BetterUp, you will play a pivotal role in shaping the member experience through strategic and executional marketing initiatives. This position is not just about managing campaigns; it’s about creating a holistic member journey that resonates with our audience and drives engagement. You will be responsible for developing and optimizing global, end-to-end member lifecycle marketing journeys that enhance member engagement for our enterprise/B2B2C products. Your work will directly impact how we connect with our members, ensuring that every interaction adds value and fosters a deeper relationship with BetterUp. In this role, you will partner with product and marketing operations to run experiments along the member journey, utilizing multi-channel communications and effective storytelling to drive member activation, engagement, and retention. Collaboration is key, as you will work closely with marketing client services to launch member campaigns that align with customer-specific goals and scaled member outcomes. You will also be tasked with developing and piloting member lifecycle communications for new products and initiatives, ensuring that marketing efforts keep pace with product development to minimize funnel drop-off. As a subject matter expert in member communications, you will consult with cross-functional teams on best practices, identify opportunities to mature and scale member lifecycle campaigns, and serve as a key stakeholder for member product marketing initiatives. Your analytical skills will be crucial as you manage KPIs, own campaign performance, and leverage data and insights to refine personalized member experiences. Ultimately, your strategic initiatives will focus on member growth, encompassing campaign and content development, marketing insights, new channels, and systems optimization.