Senior Lifecycle Marketing Manager, Member Growth

$127,000 - $218,000/Yr

Betterup - Austin, TX

Full-time - Mid Level

Austin, TX

Personal and Laundry Services

About the position

The Senior Lifecycle Marketing Manager, Member Growth, is a strategic and executional role focused on enhancing member engagement through optimized lifecycle communications. This position is integral to the Member Growth Marketing team, responsible for developing multi-channel strategies that align with member outcomes and drive product-led growth initiatives. The role requires a blend of creativity and data-driven decision-making to create compelling storytelling and effective campaigns that engage members throughout their journey with BetterUp.

Responsibilities

• Develop and optimize global, end-to-end member lifecycle marketing journeys to increase member engagement for enterprise/B2B2C products
• Partner with product and marketing operations to run experiments along the member journey, using multi-channel communications and effective storytelling to drive member activation, engagement, and retention
• Collaborate with marketing client services to launch member campaigns aligned to customer-specific and scaled member outcomes goals
• Develop and pilot member lifecycle communications journeys for new products and initiatives, ensuring marketing is on pace with product development to reduce funnel dropoff
• Consult cross-functional teams on best practices, identify opportunities to mature and scale member lifecycle campaigns, and serve as a key stakeholder for member product marketing initiatives
• Manage KPIs, own campaign performance, and use data and insights to build and refine personalized member experiences
• Drive strategic initiatives focused on member growth, including campaign and content development, marketing insights, new channels, and systems optimization

Requirements

• 5+ years relevant experience in lifecycle marketing, campaign management, or growth marketing with a focus on B2C or B2B2C audiences
• Excellent project management skills and ability to effectively collaborate and communicate cross-functionally as part of a remote team
• Experience in copywriting, designing, and leading creative development for consumer-facing marketing campaigns
• Experience ideating and leading growth marketing and/or lifecycle marketing initiatives, personalization, and marketing research
• Self-motivated and highly organized with the ability to apply expertise and learnings to new environments with new constraints
• Experience building repeatable processes that scale, improving operations or driving change management is a plus

Nice-to-haves

• Experience with JIRA, Braze, Salesforce, Looker, Amplitude
• Startup experience
• Member growth marketing experience

Benefits

• Access to BetterUp coaching for employees and a friend or family member
• A competitive compensation plan with opportunity for advancement
• Medical, dental and vision insurance
• Flexible paid time off
• All federal/statutory holidays observed
• 4 BetterUp Inner Work days
• 5 Volunteer Days to give back
• Learning and Development stipend
• Company wide Summer & Winter breaks
• Year-round charitable contribution of your choice on behalf of BetterUp
• 401(k) self contribution