Senior Living Sales and Marketing Director

Ivy Park at Otay Ranch - Oakland, CA

Full-time - Mid Level

Oakland, CA

About the position

The Sales and Marketing Director at Ivy Park at Oakland Hills is a pivotal role responsible for driving occupancy and enhancing the community's visibility in the senior living market. This position requires a dynamic individual who can generate and manage leads, guiding prospective residents and their families through the transition of moving into their new home. The Director will collaborate closely with the Executive Director and the VP of Sales to develop and implement a cutting-edge marketing strategy aimed at achieving budgeted occupancy targets. This role is not just about sales; it’s about building trust and meaningful relationships with potential residents and their families, ensuring they feel supported and informed throughout the process. Every day, the Sales and Marketing Director will engage with prospective residents through phone calls and community tours, creating a welcoming environment that fosters connection. The Director will also be responsible for ideating and executing events designed to attract prospects to the community, as well as building relationships with local organizations and professional groups to enhance collaboration opportunities. This position is essential in promoting the community's values of authenticity, teamwork, compassion, commitment, and resilience, ensuring that these principles are reflected in all interactions with potential residents and their families. To be successful in this role, the Director must possess a strong background in marketing or sales, with at least three years of experience, preferably in outside sales. A Bachelor's degree from an accredited university or equivalent experience is required, along with outstanding verbal and written communication skills. The ability to stay organized and diligent in following up with prospects is crucial, as is proficiency in MS Word, Excel, and Outlook. Additionally, candidates must pass a Criminal Background check and Health Screening tests, including physical and TB tests. This role offers significant opportunities for career growth, relocation, and travel across communities in California, Hawaii, and Nevada.

Responsibilities

• Generate and manage leads to qualify prospects for senior living.
• Guide prospective residents and their families through the transition of moving into the community.
• Collaborate with the Executive Director and VP of Sales to create a strategic marketing plan.
• Achieve budgeted occupancy targets through effective marketing strategies.
• Create trust and connect with prospective residents and their families through phone calls and tours.
• Ideate and execute events to attract prospects to the community.
• Build relationships with community organizations and professional groups to increase collaboration opportunities.

Requirements

• 3 or more years of marketing experience or a sales background (outside sales preferred).
• A Bachelor's degree from an accredited university (or equivalent experience).
• Outstanding verbal and written communication skills.
• Strong organizational skills and diligence in following up with prospects.
• Knowledge of MS Word, Excel, and Outlook.
• Must pass a Criminal Background check and Health Screening tests, including physical and TB Tests.

Benefits

• Medical, Dental, and Vision benefits
• Vacation, Personal Day, Sick Pay, Holidays
• Complimentary Meals
• Company Paid Life Insurance
• Team Member Discount Program (LifeMart)
• 401(k) Savings Plan with Company Match
• Recognition Programs
• Student Loan Refinancing
• Tuition Reimbursement
• Pet Insurance
• Employee Assistance Program