Tiktok - Seattle, WA
posted 3 days ago
TikTok is the leading destination for short-form mobile video, with a mission to inspire creativity and bring joy. As a Senior Machine Learning Engineer on the Ads Signal team, you will play a crucial role in addressing one of the most significant challenges in online advertising: measuring advertising effectiveness in a privacy-preserving world. Your primary responsibility will be to develop innovative machine learning solutions and build scalable technology foundations that maximize signal values for ads while ensuring user privacy. The team is focused on various products, including web/app signals modeling, identity matching, probabilistic attribution, modeled conversions, and privacy-enhancing technologies (PETs). In this role, you will be responsible for developing machine learning and PET solutions for a range of ads use cases, such as ads signal extraction and understanding, identity matching, attribution, reporting, ranking, and bidding. You will collaborate closely with product and business teams to define and execute the product vision, ensuring that the solutions you develop align with the overall goals of the organization. Your work will directly impact the effectiveness of advertising on the platform, helping to create a more efficient and effective advertising ecosystem that respects user privacy. At TikTok, we value creativity, intelligence, and compassion. We are committed to fostering an inclusive environment where diverse voices are celebrated, and employees are empowered to pursue bold ideas. Join us and make a significant impact in the world of online advertising while working with a team that is dedicated to innovation and excellence.