Tiktok - Seattle, WA
posted 3 days ago
TikTok is the leading destination for short-form mobile video, with a mission to inspire creativity and bring joy. The company has a global presence with offices in major cities around the world. The Web Ads and Open-loop E-commerce team at TikTok is dedicated to enhancing advertiser experiences and technical excellence. This team collaborates with advertisers across various sectors, including E-commerce, Retail, and Travel, to position TikTok as a vital growth channel for businesses and a preferred platform for consumers to discover and purchase products and services. The team plays a crucial role in driving TikTok's advertising revenue and is focused on developing next-generation web ad solutions. As a Senior Machine Learning Engineer, you will be instrumental in improving the existing delivery system that optimizes for advertisers' true business objectives, such as user value and ROI effectiveness. You will collaborate with a global team of talented engineers and work closely with cross-functional teams to establish meaningful connections between users, advertisers, and TikTok. Your responsibilities will include building scalable machine learning systems and state-of-the-art models to enhance ad ranking quality and optimize marketing strategies. You will also explore and develop new features to improve model accuracy and leverage modern machine learning techniques to enhance ad relevance and quality. This position requires a strong foundation in machine learning concepts and techniques, as well as experience in programming and analytics. You will work alongside Product Managers and Designers to innovate the shopping experience on TikTok, making a significant impact on the platform's advertising capabilities.