Senior Manager, Alliances Marketing (REMOTE US)

About the position

Veeam®, the #1 global market leader in data protection and ransomware recovery, is on a mission to empower every organization to not just bounce back from a data outage or loss but bounce forward. With Veeam, organizations achieve radical resilience through data security, data recovery, and data freedom for their hybrid cloud. The Veeam Data Platform delivers a single solution for cloud, virtual, physical, SaaS, and Kubernetes environments that gives IT and security leaders peace of mind that their apps and data are protected and always available. Headquartered in Seattle with offices in more than 30 countries, Veeam protects over 450,000 customers worldwide, including 74% of the Global 2000, who trust Veeam to keep their businesses running. The Senior Manager Alliances Marketing will be responsible for developing and executing strategic marketing initiatives that drive growth and engagement through key alliances and partnerships. This role requires a deep understanding of alliance dynamics, partner relationships, and customer needs to create effective marketing programs that enhance brand visibility, support partner sales efforts, and generate demand.

Responsibilities

• Collaborate with senior leadership to identify and establish strategic alliances with key partners that align with business objectives and drive mutual growth.
• Design and implement comprehensive marketing strategies tailored for alliance partners, ensuring alignment with overall corporate marketing initiatives and objectives.
• Plan, execute, and manage joint marketing campaigns with alliance partners, including co-branded promotions, events, and digital marketing initiatives that resonate with both organizations' target audiences.
• Build and maintain strong relationships with alliance partners, providing them with the necessary tools, resources, and support to effectively market and sell joint solutions.
• Conduct market research to identify trends, opportunities, and customer preferences within the alliance space, using insights to inform marketing strategies and initiatives.
• Collaborate with content and creative teams to produce high-quality marketing materials, including case studies, white papers, and promotional content that highlight the value of the alliance.
• Organize and manage joint partner events, including webinars, workshops, and industry conferences, to enhance engagement and drive brand awareness for both organizations.

Requirements

• BA or BS in Business, Marketing or a related degree.
• 5+ years of alliances experience.
• Excellent communication and interpersonal skills, with the ability to build relationships at all levels.
• Strong analytical skills, with a focus on measuring success and optimizing marketing spend.
• Ability to work collaboratively in a fast-paced environment and balance multiple priorities.
• Knowledge of technology tools (e.g. Salesforce.com)