Senior Manager/Associate Director, Marketing Analytics

$145,100 - $195,100/Yr

BeiGene - San Mateo, CA

Full-time - Senior

San Mateo, CA

Chemical Manufacturing

About the position

The Senior Manager / Associate Director, Marketing Analytics is responsible for leading marketing data analytics to inform strategies and optimize campaigns for the successful commercialization of BeiGene's products. This role also supports Medical Affairs Analytics and may evolve to include global activities, serving as a key point of contact for project teams and stakeholders. The position is part of a growing analytics team focused on developing advanced analytics solutions, with responsibilities including transforming marketing analytics, managing the Customer360 platform, and monitoring key performance metrics.

Responsibilities

• Develop and implement data-driven strategies to support oncology product launches, market penetration, and brand positioning.
• Translate data into insights and stories which drive change in marketing strategy and tactics.
• Lead test/control analyses for various campaigns.
• Build coordinated recommendations on marketing's ability to generate positive results across products and measure effectiveness of all marketing programs.
• Analyze key marketing channels/tactics/campaigns to assess what is driving the best outcomes and how to replicate it.
• Identify key markers of effectiveness for marketing campaigns and educational activities and own and drive design of internal marketing dashboards to monitor key performance indicators.
• Own BeiGene's Customer 360 (KTC) platform, including ideating and planning future enhancements to the platform.
• Lead semi-annual marketing mix analyses using multi-variate techniques for multiple brands.
• Lead the design and execution of Field Engagement Effectiveness measurement across Sales, Marketing, Market Access and Medical Affairs teams.
• Own the execution of other advanced techniques like Multi-Touch Attribution to explain the promotional dynamics.
• Collaborate with marketing and cross-functional partners to craft differentiated marketing analytical solutions and services that transform the business.
• Develop strategy and tactical solutions for advanced analytics capabilities that ensure marketing is making data-driven decisions.
• Establish your role as the key champion to drive business improvements to help the marketing team unlock their contribution to sales.
• Use a holistic view of data assets to deliver a compelling enterprise vision for how advanced analytics can contribute to documenting how marketing efforts deliver critical corporate KPIs.
• Evangelize Analytics driven decision making across Marketing and Global Medical Affairs.

Requirements

• Bachelor's degree or higher in Business Analytics, Marketing, Engineering or a related field.
• 7+ years of overall experience for Senior Manager level or 8+ years for Associate Director level.
• 6+ years of experience in marketing analytics or advanced analytics.
• 4+ years of experience with data segmentation and reporting within a CRM and marketing automation system.
• 4+ years of experience in marketing analytics, marketing operations, or digital marketing in a related industry.
• 4+ years of experience collaborating effectively with sales and/or marketing leaders and leading by influence.
• 5+ years of experience across marketing, business intelligence, and other analytics domains.
• Hands-on experience with SQL, Python/R.

Nice-to-haves

• Experience working with low code/no code platforms (Dataiku / Alteryx) and with reporting platforms (Tableau/PowerBI).
• Proficiency with data visualization tools.

Benefits

• Medical
• Dental
• Vision
• 401(k)
• FSA/HSA
• Life Insurance
• Paid Time Off
• Wellness