Senior Manager, B2B Demand Marketing

About the position

Boundless is seeking a Senior Manager of B2B Demand Marketing to drive pipeline growth and optimize marketing operations. This role is responsible for developing and executing data-driven demand generation strategies, optimizing marketing performance, and ensuring seamless operations to maximize impact. The ideal candidate is a strategic and analytical marketer with expertise in demand generation, campaign management, and marketing operations.

Responsibilities

• Develop and execute multi-channel demand generation campaigns to drive high-quality leads and accelerate pipeline growth.
• Collaborate with sales, product marketing, and content teams to create targeted marketing programs aligned with business goals.
• Optimize lead nurturing workflows, ABM initiatives, and inbound/outbound marketing efforts to maximize engagement and conversions.
• Manage marketing automation systems (e.g., Marketo, HubSpot) to drive efficient campaign execution and lead management.
• Develop and implement lead scoring, attribution modeling, and performance tracking processes to enhance marketing effectiveness.
• Oversee database management, ensuring data hygiene, segmentation, and enrichment to support campaign success.
• Establish KPIs and build dashboards to track marketing performance, pipeline contribution, and ROI.
• Conduct ongoing analysis of campaign performance, making data-driven recommendations for continuous improvement.
• Provide insights on marketing spend efficiency, customer acquisition costs, and funnel optimization.
• Partner with sales teams to ensure alignment on lead quality, SLAs, and conversion metrics.
• Work closely with product marketing to craft compelling messaging and positioning for demand gen initiatives.
• Collaborate with content and creative teams to develop engaging assets for campaigns.

Requirements

• 7+ years of experience in B2B demand generation, marketing operations, or related roles.
• Expertise in marketing automation platforms, CRM systems (e.g., Salesforce), and data analytics tools.
• Strong analytical mindset with experience in data-driven decision-making and campaign optimization.
• Proven track record of managing end-to-end demand generation programs and driving measurable results.
• Ability to build and manage complex marketing funnels focusing on conversion and ROI.
• Excellent communication skills and ability to work cross-functionally with sales and marketing teams.

Nice-to-haves

• Experience in SaaS, technology, or climate-focused industries.