Senior Manager, Brand Activation & Partnerships - National Accounts

$118,400 - $148,000/Yr

The Kraft Heinz - Chicago, IL

Full-time - Mid Level

Hybrid - Chicago, IL

Food Manufacturing

About the position

As the Senior Manager, Customer Marketing - National Accounts, you'll drive growth within the Non-Commercial channel, a priority for the US Away From Home (AFH) Business Unit. This role focuses on developing strategic priorities, go-to-market plans, and customer relationships to create branded experiences and drive innovation on a national scale. Partnering with major accounts such as Compass Foodbuy and Aramark, and focusing on key channels like Colleges and Universities, you'll lead high-impact initiatives with visibility to senior leadership. This position offers a unique opportunity to develop B2B marketing skills, manage channel marketing, and implement growth strategies that strengthen our market presence.

Responsibilities

• Lead marketing strategy and execution for National Accounts, focusing on 2-3 key customers (e.g., Compass Foodbuy) and targeted channels (e.g., Colleges and Universities).
• Partner with company leadership to set objectives and priorities for joint business plans with key customers.
• Enhance visibility and performance on distributor online platforms, driving awareness and conversion, especially in core categories.
• Collaborate with the AFH Digital team to advance digital marketing capabilities.
• Utilize data and insights to identify opportunities and prioritize channels, segments, categories, and products across the customer portfolio.
• Develop initiatives and partner with Sales to promote new products, creatively accelerating innovation adoption and execution.
• Drive assortment strategies, in-store execution, and targeted branded campaigns within the cash & carry segment.
• Build and maintain relationships with key customers and industry partners to support the broader channel strategy.
• Create tools and resources to empower sales teams (internal and external) to sell to distributors and operators.
• Collaborate cross-functionally with Sales, Brand Marketing, Consumer Insights, Culinary, Finance, Project Management, R&D, and Operations to strengthen marketing fundamentals and support business growth.

Requirements

• Bachelor's degree in business, marketing, or a related field. An MBA or advanced qualifications are preferred. Candidates with equivalent experience will be considered.
• 5 to 7 years of experience in multi-channel marketing, product management, brand management, or CPG Sales. Experience in Foodservice is a plus.
• Solid understanding of P&L management, with foundational experience in its dynamics and functionality.
• Exceptional ability to influence and build credibility at all levels, internally and externally, to align decisions with customer needs.
• Self-starter with a proactive approach and a positive outlook to make impactful contributions daily.
• Skilled problem solver capable of assessing issues and creating action steps for resolution.
• Strong collaborator in a matrixed environment, able to work cross-functionally towards a shared objective.
• Exceptional balance of creativity and business acumen, keeping the consumer at the center of every initiative.
• Strong analytical skills with proficiency in interpreting quantitative data and conducting detailed trend analyses.
• Results-oriented problem solver with a track record of managing ambiguity and overcoming obstacles to succeed.
• Excellent verbal and written communication skills, with the ability to build relationships, influence stakeholders, and lead through collaboration.
• Strategic thinker who can assess issues from multiple perspectives and anticipate future impacts.
• Strong organizational agility, navigating formal and informal channels to get things done effectively while delegating and eliminating roadblocks for the team.
• Advanced proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook).
• Must be willing and able to travel up to 20% of the time for business, including meetings, site visits, and collaboration sessions with customers.

Benefits

• Coverage for employees (and their eligible dependents) through affordable access to healthcare.
• 401k, Life, Accidental Death & Dismemberment, Disability.
• Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training.
• Employee Assistance Program, Wellbeing Programs, Family Support Programs.