Senior Manager- Brand Marketing Management

$120,000 - $243,000/Yr

Verizon Communications - Irvine, CA

Part-time - Mid Level

Remote - Irvine, CA

Telecommunications

About the position

The position involves owning the Walmart Family Mobile Brand Roadmap, focusing on new value propositions, products, and promotions. The role requires strategic alignment across various functions to execute the brand strategy effectively. The individual will lead multifunctional teams, develop strategic projects, and work closely with marketing and finance teams to drive growth for the Walmart Family Mobile brand.

Responsibilities

• Own the Walmart Family Mobile Brand Roadmap, including new value propositions, products, and promotions.
• Drive strategic alignment across all functions (VVO Leadership, Finance, Distribution, Marketing, Legal, GTS, Operations).
• Understand and empathize with the Design Target for Walmart Family Mobile to identify relevant pain points and insights.
• Lead multifunctional teams to ensure adherence to defined strategies.
• Develop strategic projects that align with the Brand Roadmap, including creating Strategic Decks and business cases.
• Propose new value propositions, pricing, and promotion strategies for the Walmart Family Mobile brand.
• Drive programs and tactics that bring the Brand strategy to life for consumers across all channels.
• Define business assumptions and rules for proposed value propositions, pricing, and promotions.
• Collaborate with CMI and Brand Marketing teams on key messages and campaigns that drive brand growth.
• Work closely with the Brand Implementation team during the execution of programs and products.

Requirements

• Bachelor's degree or four or more years of work experience.
• Six or more years of relevant work experience.
• Managerial skills.
• Experience managing and influencing client relationships at the senior executive level.
• Proficiency in MS Office.
• Willingness to travel approximately up to 25%.

Nice-to-haves

• MBA is highly preferred.
• Understanding of VZ internal systems.
• Strong project management skills.
• Multi-tasking skills.
• Ability to present and interact with all levels of management.
• Communication skills and executive presence.
• Experience presenting findings and insights targeted to executive-level audiences.
• Ability to influence without direct authority.

Benefits

• Health and wellness benefits
• Short term incentives
• 401(k) Savings Plan
• Stock incentive programs
• Paid time off
• Parental leave
• Adoption assistance
• Tuition assistance
• Award-winning total rewards package