Senior Manager, Brand Marketing (New Product Development) Senior Manager, Brand Marketing (New Product Development)

Full-time - Senior

Arlington, VA

About the position

As a Senior Manager, Brand Marketing (New Product Development) for Coffee Enhancers, you will play a central role in creating the strategy for near-term profitable brand growth (<18 months), leading portfolio management including renovation & innovation, price package architecture (PPA) and pricing strategy. Responsible for leveraging actionable insights to drive end-to-end optimization, I&R, and unlock consumer & customer value as well as leading the Integrated Commercial Planning (ICP) process. This role is accountable for championing the category, brand and consumer strategy in the near-term plan.

Responsibilities

• Develop a deep understanding of the demographics, psychographics, occasions, path to purchase and behavioral drivers of the brand’s consumer through data and research to prioritize growth opportunities.
• Experience leveraging data and trends to generate insights and transforming them into marketing innovation, brand building (communications) and retail programs.
• P&L ownership to ensure that key business KPI’s are met—revenue, profit, market share and Brand Health.
• End-to-end cross functional leadership to drive optimized portfolio & value chain.
• Lead the development of strategic revenue management strategies to drive long-term profitable growth for the business including pricing, promo, and price pack architecture (PPA).
• Project end to end impact of business plan and prepare cross-functional teams to deliver (procurement, T&P, ensure supply, etc.).
• Manufacturing & distribution capabilities / Long Term Sourcing & Procurement Strategy.
• Strategically chart a course for the category, portfolio, and brand using data-driven decision-making.
• Explore and incorporate new approaches to brand innovation in the brand’s innovation strategy including licensing agreements and strategic partnership.
• Define the brand’s NHW strategy and incorporate into innovation strategy.
• Support I&R pipeline development based on key consumer, shopper and marketplace data.
• Lead innovation projects in support of the brand’s innovation strategy.
• Translate 3-year strategic plan into an annual commercial plan to drive sales and marketing tactics through retailer channels and partners.
• Lead the development and execution of annual marketing plans to address all aspects of the marketing mix - product, price, place & promotion.
• Partner closely with sales to develop and communicate portfolio plans to the sales organization.
• Leads by example to motivate and inspire direct reports and cross-functional teams supporting the brand to exceed high performance targets.
• Actively communicate expectations and provide regular feedback against those expectations through a robust performance management process.
• Work with direct reports to build appropriate development plans and coach team to ensure that the training activities achieve mutual, agreed upon objectives.
• Participate in talent recruitment and selection to staff the organizations with the best people for current jobs, as well as future leadership, promoting workforce diversity.
• Fostering the sharing of best practices.

Requirements

• Typically has a University Degree (BA/BS) in Marketing or related business field; or equivalent experience.
• MBA preferred.
• Knowledge of budget control methods, policies and procedures.
• Strong negotiation and relationship building skills.
• Strong research and strategic analysis skills.
• Ability to work independently, autonomously and adapt quickly to change to deliver results.
• Must have strong problem-solving and decision-making skills.
• Excellent communication (both verbal and written) and interpersonal skills.
• Basic financial acumen and the understanding of calculating risk/return on business decisions.
• Ability to prioritize workload and self-manage projects, handle multiple tasks and meet strict deadlines.
• Proficient in Microsoft Office Applications.

Nice-to-haves

• At least 5 years of work experience in product or brand management.
• Demonstrated ability and initiative to drive cross-functional teams and agencies to deliver on collective brand goals.
• Experience developing strategic plans and budgets, such as communication campaigns or commercialization strategies.