Senior Manager, Brand Marketing - Starbucks

Nestlé - Seattle, WA

Full-time - Senior

Seattle, WA

Food Manufacturing

About the position

The Senior Manager, Brand Marketing at Nestlé USA will strategically oversee the management of the P&L and develop comprehensive marketing strategies for the Starbucks portfolio. This role is crucial in generating sales to meet annual operating goals exceeding $700M, focusing on both B2B and B2C marketing initiatives. The position requires strong leadership in portfolio management, innovation pipeline development, and collaboration with cross-functional teams to drive results and optimize marketing efforts.

Responsibilities

• Drive comprehensive management of the P&L for the Starbucks portfolio.
• Develop and plan consumer, customer, and market-led brand strategies and marketing plans.
• Manage portfolio analysis and B2B & B2C marketing plan development.
• Lead innovation pipeline development and commercialization efforts.
• Establish and implement marketing learnings and insights for continuous improvement.
• Collaborate with cross-functional teams to build and deliver planned programs.
• Track, analyze, and communicate plans to inform current and future efforts.
• Manage effective program budget and ensure flawless project management.

Requirements

• 6-8+ years of product and business/marketing management strategy experience in B2B environments.
• Minimum of 6 years managing complex large-scale business, product, or marketing projects.
• At least 2 years of experience managing and developing direct reports.
• Bachelor's Degree required; MBA preferred.
• Strong analytic abilities centered on consumer and customer intelligence and data.
• Demonstrated experience in driving insight-led plans and delivering impactful creative products.

Nice-to-haves

• Experience in the foodservice industry.
• Familiarity with brand and promotional planning.
• Ability to work effectively in a highly matrix environment.

Benefits

• Inclusive workplace culture.
• Opportunities for professional development and growth.