Senior Manager, Brand & Product Marketing

$80,336 - $140,851/Yr

Adtalem Global Education - Columbia, MD

Full-time - Senior

Columbia, MD

1,001-5,000 employees

Educational Services

About the position

The Senior Brand and Product Manager at Adtalem Global Education will play a pivotal role in shaping the brand's future through innovative marketing initiatives. This position requires a comprehensive understanding of market dynamics and consumer behavior to develop effective brand and product strategies that drive long-term growth and enhance brand equity. The successful candidate will lead cross-functional teams to execute marketing strategies that align with business objectives and resonate with the target audience, ultimately driving enrollments.

Responsibilities

• Develop and implement comprehensive, integrated marketing campaigns for the University Brand and products.
• Maintain a strong Brand identity throughout the entire consumer journey.
• Enhance brand equity through effective marketing campaigns and initiatives.
• Lead cross-functional teams to ensure marketing strategies are executed effectively.
• Act as product marketing SME to develop and lead successful product launches, including audience identification, messaging development, positioning, and go-to-market plans.
• Collaborate with channel partners to develop campaigns, events, collateral, and more to support the enrollment plan.
• Implement pricing and offer marketing across the audience journey.
• Generate innovative marketing ideas to create increased brand or product awareness, deepen engagement with consumers, and increase brand equity.
• Manage content calendar, communication plans, and consumer-facing content.
• Manage marketing budgets and track actual expenses versus the budget.
• Act as a key partner to product management, academic, and admissions teams to address marketing needs in a collaborative relationship.
• Implement special projects or tests in support of high-priority programs and learning agenda.
• Ensure all internal and external communications are compliant and meet brand guidelines.
• Measure and communicate performance of marketing activities to leadership and cross-functional partners.
• Work with and provide direction to outside vendors (PR and Ad agencies) as needed.
• Complete other duties as assigned.

Requirements

• Bachelor's Degree preferably in marketing, required.
• Master's Degree preferred.
• At least 7 years of marketing experience in a corporate marketing or advertising agency environment required.
• Sharp, strategic marketer with a blend of direct marketing and brand marketing experience required.
• Proven digital marketing experience required.
• Experience in a highly matrixed environment, required.
• Experience working in an inquiry generation setting for a direct sales force, preferred.
• Experience managing budgets required.
• Educational experience preferred.
• Excellent project management skills with the ability to manage multiple projects simultaneously.
• Strong leadership and communication skills.
• Solid analytical skills.
• PC skills in Microsoft Office applications.

Nice-to-haves

• Experience working in an inquiry generation setting for a direct sales force, preferred.
• Educational experience preferred.

Benefits

• Health, dental, vision, life and disability insurance
• 401k Retirement Program + 6% employer match
• Participation in Adtalem's Flexible Time Off (FTO) Policy
• 12 Paid Holidays
• Annual incentive program based on performance.