Senior Manager, Brand Tech Product Marketing

$172,900 - $197,300/Yr

Capital One - San Francisco, CA

Full-time - Senior

San Francisco, CA

Credit Intermediation and Related Activities

About the position

The Senior Manager, Brand Tech Product Marketing at Capital One is responsible for developing and executing marketing strategies that effectively communicate the company's technology leadership to a technologist audience. This role involves being a subject matter expert in key technology areas, driving campaign and content strategies, and collaborating with cross-functional teams to enhance the brand's visibility and resonance within the tech community.

Responsibilities

• Be a subject matter expert on key technology areas like AI & Data, Infrastructure & Operations, Software Development, and Cybersecurity.
• Develop a detailed understanding of Capital One's tech priorities as they relate to our technologist audience, and pair with your subject matter expertise to drive campaign and content strategies.
• Independently identify internal materials and/or processes to continuously improve technical accuracy and audience understanding throughout the Brand Tech Marketing team's work.
• Develop insights based on industry trends and translate those insights into actionable recommendations that promote business objectives and drive tangible results.
• Define and manage persona & messaging guides for our technologist audience.
• Work with various tech teams across product and marketing to surface compelling stories.
• Be a coach and advisor to others, bridging knowledge gaps between technologists and marketers and vice-versa.
• Establish partnerships across cross-functional teams.

Requirements

• Bachelor's degree
• At least 5 years of experience in a technology product marketing role
• At least 3 years of experience marketing to technologists

Nice-to-haves

• 8 or more years of experience in a technology marketing role
• Experience marketing B2B enterprise technology products or services
• Experience in highly cross-functional and matrixed teams
• Startup experience

Benefits

• Comprehensive health benefits
• Financial benefits including performance-based incentives
• Inclusive workplace policies
• Support for total well-being