Senior Manager Business Development, Omni Channel
LG Electronics - Alpharetta, GA
posted 1 day ago
About the position
Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations. Our diverse portfolio includes Home Appliance & Air Solution, Home Entertainment, Vehicle Components Solutions, and Business Solutions. Our management philosophy, 'Jeong-do Management,' embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment. Join us and become a part of a company that is shaping the future of technology. At LG, we strive to make Life Good for Everyone.
Responsibilities
- Develop and execute an omnichannel customer development strategy to increase market share and drive incremental business
- Roll out Digital and IT tools to enable omni services and associate engagement with their customers across channels
- Partner with the training team on developing content to reinforce the omnichannel mindset as well as toolkits to support key product launches and seasonal campaigns
- Support Marketing and CRM key programs or campaigns through complementing and targeted omnichannel digital actions
- Partner with the Marketing and Social team to drive brand awareness and omnichannel engagement
- Manage results against key customer experience KPIs (e.g., sales growth, and sales penetration) and countermeasures on them as needed
- Develop and manage a network of omnichannel champions to animate and drive their unique 'go to market' activities
- Manage the department budget and ensure that we stay within allocated funds
- Manage internet and other alternate re-seller channels
- Approve and administer internet UMAP policy
- Provide real-time updates of competitive intelligence and market trends
- Establish strong business relationships to ensure sales and profitability goals are met
Requirements
- Bachelor's degree or equivalent experience
- 8 years of digital or omnichannel customer experience; client development experience
- 8 years of expertise in monitoring and managing all the distribution systems in your sales channels to enhance customer experience
- Related expertise within the industry to include HVAC, Building products, Retail Channels is preferred
- A background in retail management, digital marketing, or a related field with a focus on omnichannel strategies
- Experience in Monitoring website performance and user experience, identifying areas for improvement and implementing enhancements
- Analyze sales data, customer feedback, and web analytics to drive data-informed decision-making and improve conversion rates
- Experience in managing multiple sales channels (online, in-store, mobile) simultaneously
- A deep understanding of customer journeys across these channels, strong analytical skills to track performance, proficiency with CRM and marketing automation tools
- Proven leadership abilities to coordinate cross-functional teams to deliver a seamless customer experience across all touchpoints
- Strong teamwork and interpersonal skills
- Effective written and verbal communication and presentation skills
- Strong analytical skills and come up with new ideas and suggestions from these results
- Ability to implement strategies, monitor progress, and make necessary adjustments to achieve objectives
- Ability to interact with all levels of employees
- Willingness to travel up to 50% of the time
- Excellent public speaking skills
- All candidates must be Authorized to work in the United States. We are unable to provide sponsorship for this role at this time.
Nice-to-haves
- Experience in HVAC or related industry
Benefits
- A crafted employee experience designed to foster professional growth
- Focus on health & well-being
- An internal community that drives success
