Senior Manager, Co-brand Card Acquisitions

Marriott International - Bethesda, MD

Full-time - Mid Level

Bethesda, MD

Accommodation

About the position

The Senior Manager, Card Acquisitions, is a pivotal member of the U.S. Co-brand Card Acquisitions team at American Express. This role is essential for driving portfolio growth for American Express Co-brand Card products, particularly in enhancing member loyalty and engagement with Marriott's brands. The Senior Manager will collaborate closely with external bank partners and agencies to develop and execute marketing campaigns across various channels aimed at acquiring new cardholders. This position requires a strategic mindset and the ability to navigate complex environments to achieve aggressive acquisition goals. In this role, the Senior Manager will lead initiatives to grow the U.S. Co-brand Consumer Cards portfolio, focusing on affluent and small business audiences. Responsibilities include developing a comprehensive product growth plan and marketing roadmap for the Marriott Bonvoy American Express Co-brands. The Senior Manager will work with internal teams and bank partners to coordinate testing, analysis, reporting, and forecasting, utilizing insights to implement innovations that enhance revenue and portfolio growth. The position also involves delivering innovative channel marketing strategies, managing digital acquisition campaigns, and optimizing offers to target the right audience throughout the customer lifecycle. The Senior Manager will oversee the relationship with Marriott Vacations Club and lead marketing efforts across key channels, ensuring that campaigns meet acquisition KPIs. Additionally, the role requires collaboration with various stakeholders to support business strategies and communicate effectively to achieve project goals. The Senior Manager will be responsible for building and strengthening the Marriott Bonvoy U.S. credit card portfolio, driving new cardmember growth, and contributing to the overall marketing plan with insights on competitive opportunities. This position demands a deep understanding of consumer behavior, market dynamics, and the ability to craft compelling narratives that resonate with target audiences. The Senior Manager will also need to stay current on industry trends and provide thought leadership to adapt strategies accordingly.

Responsibilities

• Lead and influence strategies to drive portfolio growth for U.S. Co-brand Consumer Cards, focusing on Affluent and Small Business audiences.
• Develop product growth plan and marketing roadmap for Marriott Bonvoy American Express Co-brands to achieve aggressive acquisition goals.
• Collaborate with internal and external partners to identify target audiences and optimize user journeys.
• Manage digital acquisition marketing campaigns, including creative assets and offers on web and mobile app.
• Oversee campaign optimization, budgets, and reporting to achieve acquisition KPIs.
• Develop and implement marketing assets and campaigns across internal and external channels.
• Manage ad-hoc marketing projects to support Global Cards strategic goals.
• Build and strengthen the Marriott Bonvoy U.S. credit card portfolio, achieving aggressive acquisitions and sales goals.
• Drive new cardmember growth and engagement for the U.S. Marriott Bonvoy credit card portfolio.
• Evaluate end-to-end customer experience across multiple channels and touchpoints.

Requirements

• 4-year degree in Business Administration, Marketing, Hospitality Management, or related major AND 4 years of relevant professional experience in co-brand marketing or acquisition marketing.
• Minimum of 7 years of experience in co-brand marketing, acquisition marketing, or a related field within financial services, retail, or hospitality sectors.
• Proven track record of developing and executing co-brand acquisition campaigns that meet performance targets.
• Ability to deliver results under complex and ambiguous conditions.
• Strong analytical skills to interpret data and optimize campaign performance.

Nice-to-haves

• Experience with marketing automation tools and customer segmentation strategies.
• Knowledge of A/B testing methodologies and data-driven marketing strategies.
• Familiarity with regulatory requirements related to co-brand marketing in the financial services sector.

Benefits

• Health insurance coverage
• 401k retirement savings plan
• Paid holidays
• Flexible scheduling options
• Professional development opportunities