Senior Manager, Community Fundraising

$75,000 - $85,000/Yr

Breast Cancer Research Foundation - New York, NY

Full-time - Mid Level

New York, NY

Professional, Scientific, and Technical Services

About the position

The Senior Manager, Community Fundraising at the Breast Cancer Research Foundation (BCRF) plays a pivotal role in executing and expanding the organization's Marketing & Communications strategy. Reporting to the Assistant Director of Community Fundraising, this position is integral to BCRF's peer-to-peer fundraising program, which is essential for raising awareness and funds for breast cancer research. The Senior Manager will be responsible for transforming the peer-to-peer fundraising program by enhancing community engagement, increasing participation, and developing innovative strategies to boost revenue. This role requires a deep understanding of the nonprofit sector, particularly grassroots fundraising, and a passion for community building and social media engagement. The ideal candidate will be empathetic towards individuals affected by breast cancer and motivated to inspire small donors to contribute to the cause. In this role, the Senior Manager will collaborate closely with various teams, including the Independent Events team, to create strategies that raise community awareness of BCRF's peer-to-peer program. They will conceptualize and implement online revenue strategies that galvanize the breast cancer community to support research initiatives. The Senior Manager will also assess the current fundraising platform, Classy, and recommend enhancements to improve user experience and data management. Engaging corporate partners to boost fundraising efforts among employees and developing retention strategies for peer-to-peer programs will also be key responsibilities. The Senior Manager will serve as the main point of contact for individuals and groups hosting fundraisers, providing them with resources and support to effectively communicate BCRF's mission. They will oversee third-party fundraising programs, manage relationships with Facebook fundraisers, and work with the gaming community to facilitate events that support BCRF. Additionally, the Senior Manager will be responsible for creating marketing assets to promote the peer-to-peer platform and will analyze data to provide insights that drive growth and engagement. This role is dynamic and requires a proactive individual who can manage multiple priorities in a fast-paced environment.

Responsibilities

• Work closely with the Assistant Director, Community Fundraising and the Independent Events team to formalize strategies for developing broad community awareness of BCRF's peer-to-peer program and engaging new and existing volunteers and donors.
• Conceptualize online revenue strategies and implement programs that will galvanize the breast cancer community in supporting research.
• Help increase peer-to-peer annual revenue and number of fundraisers participating in the program.
• Assess BCRF's current fundraising platform (Classy) and make recommendations for user experience enhancements.
• Engage corporate partners to boost peer-to-peer fundraising among employee populations.
• Develop retention and communication strategies for peer-to-peer programs including online, mobile and social media platforms.
• Serve as a main point of contact for a portfolio of individuals and groups hosting fundraisers to support BCRF.
• Assist donors with Classy questions, including processing donations and issuing refunds.
• Oversee third-party peer-to-peer fundraising programs, including the NYC Marathon and Half Marathon.
• Manage relationships with and monitor Facebook fundraisers and Facebook challenge participants through GoodUnited tools.
• Identify, oversee the design process, and distribute incentives that would inspire fundraisers to amplify their support of BCRF.
• Flag fundraisers for coverage in BCRF's social media, blog, emails, print publications and brand campaigns.
• Develop marketing assets and materials to promote BCRF's peer-to-peer platform.
• Establish objectives and success metrics for peer-to-peer growth and impact.
• Produce data and analytics to provide regular reports that will enhance understanding of BCRF's peer-to-peer fundraising.

Requirements

• Bachelor's degree in communications, public relations, journalism, marketing, business, public administration or related field
• 5-7 years experience in peer-to-peer fundraising, development, community activism or event planning
• Demonstrated ability to set strategy, mobilize communities and implement effective marketing initiatives
• Proficiency in reporting and communicating analytical insights
• Genuine interest in women's health, social activism and community building
• Understanding of today's nonprofit landscape, fundraising platforms, and social media
• Ability to thrive in a high-paced, highly creative environment and manage multiple priorities simultaneously
• Strong communication and writing skills; fluency in Spanish a plus
• Project management skills
• Proficiency with Raiser's Edge and Classy, or other CRM and peer-to-peer fundraising tools, strongly preferred
• Highly skilled in Microsoft Office Suite and Adobe Creative Cloud

Nice-to-haves

• Experience in community building and social media engagement
• Familiarity with the challenges faced by individuals affected by breast cancer

Benefits

• Exceptional benefits package focusing on employee physical, financial and mental wellness
• Full-time position with a competitive salary range of $75,000 - $85,000