Equinix - Frisco, TX
posted about 2 months ago
Full-time - Mid Level
Frisco, TX
Professional, Scientific, and Technical Services
About the position
The Senior Manager, Content Creation at Equinix is a strategic role within the Sales Play Activation team, focused on developing and producing high-quality content that drives sales and business growth. This position is pivotal in creating compelling content that supports the seller journey and aligns with the company's overall business objectives, reporting directly to the Sales Play Activation Director.
Responsibilities
- Create and manage a variety of content assets, including solution and use case briefs, whitepapers, customer stories, presentations, and sales enablement tools.
- Collaborate closely with the Sales Play Activation Director, Enablement Team, and Sales to develop and implement a content strategy that aligns with business goals and drives engagement with target audiences.
- Provide content support for marquee sales events, such as annual sales kickoffs and quarterly sales campaigns.
- Contribute to the creation and management of a content calendar to ensure a consistent and timely flow of high-quality content.
- Oversee the editing, proofreading, and quality control of content produced.
- Track and analyze content performance metrics to measure effectiveness, identify trends, and inform future content strategies.
Requirements
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Minimum 7 years of experience in content marketing, sales enablement, or a related field.
Nice-to-haves
- Strong understanding of industries such as data center, cloud, networking, security, and virtualization.
- Familiarity with content management systems, collaboration tools, and content analytics tools.
- Deep understanding of content marketing best practices and strategies.
- Ability to work effectively in a fast-paced and dynamic environment, adapting to changing priorities and business needs.
