Senior Manager, Content Creation

Equinix - Frisco, TX

Full-time - Mid Level

Frisco, TX

Professional, Scientific, and Technical Services

About the position

The Senior Manager, Content Creation at Equinix is a strategic role focused on developing and producing high-quality content that drives sales and business growth. This position is integral to the Sales Play Activation team, responsible for creating compelling content that supports the seller journey and aligns with the company's business objectives. The role involves collaboration with various teams to implement a content strategy that engages target audiences and enhances sales enablement.

Responsibilities

• Create and manage a variety of content assets, including solution and use case briefs, whitepapers, customer stories, presentations, and sales enablement tools
• Collaborate closely with the Sales Play Activation Director, Enablement Team, and Sales to develop and implement a content strategy that aligns with business goals and drives engagement with target audiences
• Provide content support for marquee sales events, such as annual sales kickoffs and quarterly sales campaigns
• Contribute to the creation and management of a content calendar to ensure a consistent and timely flow of high-quality content
• Oversee the editing, proofreading, and quality control of content produced
• Track and analyze content performance metrics to measure effectiveness, identify trends, and inform future content strategies

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field
• Minimum 7 years of experience in content marketing, sales enablement, or a related field

Nice-to-haves

• Strong understanding of industries such as data center, cloud, networking, security, and virtualization
• Familiarity with content management systems, collaboration tools, and content analytics tools
• Deep understanding of content marketing best practices and strategies
• Ability to work effectively in a fast-paced and dynamic environment, adapting to changing priorities and business needs