Senior Manager, Content Marketing- DAFgiving360

$87,800 - $178,900/Yr

Charles Schwab - Lone Tree, CO

Full-time - Mid Level

Hybrid - Lone Tree, CO

Securities, Commodity Contracts, and Other Financial Investments and Related Activities

About the position

The Senior Manager, Content Marketing at DAFgiving360™ is responsible for creating and executing a comprehensive content strategy that enhances the organization's marketing efforts. This role involves collaboration with various stakeholders to ensure effective content development and integration across multiple channels, ultimately supporting DAFgiving360's strategic priorities in the philanthropic sector.

Responsibilities

• Lead assigned content marketing projects.
• Analyze the business need for content, develop a proposed content strategy, and present the strategy to key stakeholders.
• Develop, share, and continually update project plans, and manage projects from start to completion.
• Collaborate closely with cross-functional project teams including marketing peers, subject-matter experts, department leads, Schwab colleagues, agencies, and compliance partners on content creation, activation, amplification, and optimization.
• Produce content in various formats, including thought leadership articles, website pages, collateral, press releases, infographics, videos, calculators, presentation slides, and newsletter articles.
• Work with all stakeholders to ensure content effectiveness, ensure integration with other marketing efforts, and minimize operational pain points in the content development process.
• Identify and adhere to brand and editorial requirements for content projects.
• Write, edit, and proofread copy.
• Provide website mark ups for content activation and amplification to help digital marketing partners do their work.
• Perform quality assurance checks before content is activated and amplified.
• Host meetings and present content strategy to ensure client-facing teams are aware of content or campaign launches.
• Measure and report on content effectiveness and determine whether content should be renewed, revised, or retired at annual attestation or other timing.
• Incorporate content optimization learnings into the content development process.
• Serve as a collaborative member of the content team and overall marketing team.
• Help drive a consistent and effective content development process.
• Assist with management of the content calendar, ensuring the calendar accurately reflects all current and planned projects.
• Contribute to management of editorial guidelines that are the foundation of content and digital marketing projects.
• Contribute to seasonal marketing project plans and team meetings.
• Participate in marketing team meetings and share project status updates.
• Assist marketing peers with project feedback, proofreading, and quality assurance checks.
• Manage vendors.
• Work on multiple project assignments across multiple agencies.
• Serve as an agency's point of contact for your content projects.
• Ensure high-quality and timely execution by agency staff.

Requirements

• BA or BS degree in marketing, communications, journalism, English, economics, finance, or a related subject, or equivalent work experience.
• Experience marketing donor-advised funds, philanthropic services, or financial services.
• 7+ years of financial writing and editing.

Nice-to-haves

• Passion and talent for creating compelling content.
• 'Big picture' thinking-ability to identify all work and opportunities involved with a content project.
• Agile mentality-ability to work in a fast-paced environment with firm deadlines.
• Ability to manage multiple projects with varying levels of scope and effort at one time.
• Extreme attention to detail in project management and content development.
• Experience producing content in various formats.
• Outstanding project management and presentation skills.
• Outstanding PowerPoint skills.
• Excellent organizational, interpersonal, and data-visualization skills.
• Ability to work both independently and as a strong contributor to a team.

Benefits

• 401(k) with company match
• Employee stock purchase plan
• Paid time for vacation, volunteering, and 28-day sabbatical after every 5 years of service for eligible positions
• Paid parental leave and family building benefits
• Tuition reimbursement
• Health, dental, and vision insurance