Senior Manager, Content Marketing

$142,000 - $165,000/Yr

Dashlane - New York, NY

Full-time - Mid Level

New York, NY

Professional, Scientific, and Technical Services

About the position

The Senior Manager, Content Marketing at Dashlane is responsible for leading the content strategy and execution in a hybrid role based in the NYC office. This position focuses on overseeing the development, distribution, and performance of content that aligns with the brand voice and business objectives, ensuring a data-driven approach to storytelling and engagement.

Responsibilities

• Develop and execute a comprehensive persona-based content strategy that aligns with the buyer's journey and Dashlane's overall marketing and business goals.
• Oversee the editorial calendar to ensure timely delivery of content and alignment with thought leadership, campaigns, marketing moments, product launches, and other marketing initiatives.
• Lead a team of content strategists and writers including external freelancers, content partners, and agencies as needed.
• Develop strategy and KPIs for the Dashlane blog, manage execution and measurement, driving consistent engaging content that supports company priorities.
• Drive the strategy, topics, and support content development to expand and refine the B2B Webinar program.
• Support the development of customer-facing sales enablement content.
• Analyze content performance metrics and use data-driven insights to optimize content strategy and improve ROI.
• Develop and manage the content budget, ensuring efficient allocation of resources.
• Collaborate with cross-functional teams, including Product, Product Marketing, Sales, Customer Success, PR, and Growth Marketing, to ensure content meets the needs of all stakeholders.

Requirements

• 7+ years of experience in content creation, strategy, and management in B2B Tech.
• Proven track record of developing and executing successful content strategies that drive engagement, thought leadership, and achieve business objectives.
• Excellent writing, editing, and storytelling skills, with a keen eye for detail and a strong sense of brand voice.
• Strong strategic thinking abilities, with a data-driven approach to content optimization and performance analysis.
• Excellent organizational skills, with the ability to document and manage multiple projects simultaneously and meet tight deadlines.
• Experience with SEO requirements, ensuring all content is aligned with SEO strategies.
• Strong leadership and team management skills, with the ability to inspire and motivate a creative team.
• Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams.

Nice-to-haves

• Strong preference for experience in Cybersecurity.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Experience in developing content for B2B cybersecurity technical buying personas, with a deep understanding of the industry's specific requirements.

Benefits

• Competitive salary range of $142,000 - $165,000 annually.
• Equity options in the company for all employees.
• Comprehensive benefits package including health insurance and other opportunities.