Xcel Energy - Minneapolis, MN
posted about 2 months ago
The Senior Manager, Content Manager at Xcel Energy is a pivotal role that leads the development and execution of the company's brand newsroom and storytelling operations. This position is designed for a dynamic leader with a robust background in brand storytelling, particularly in creating and executing video, digital, and social content aimed at diverse audiences. The Senior Manager will play a crucial role in enhancing brand awareness and building brand trust through effective content strategies. This leader will oversee a team that collaborates with various stakeholders to develop content campaigns, engage in hands-on execution and production, and optimize plans based on data and analytics. In this role, the Senior Manager will be responsible for the strategic development and execution of Xcel Energy's corporate storytelling and brand content strategy. This includes leading the creation of engaging brand content for distribution through corporate digital channels such as the website, social media, advertising, and email. The Senior Manager will also manage the content "newsroom" operations, ensuring alignment of the content calendar with brand strategy across all channels. A key aspect of this position is to analyze performance metrics and provide actionable insights to improve content effectiveness, while staying current on trends, best practices, and emerging technologies in digital marketing and content creation, including generative AI. The Senior Manager will maintain productive relationships with internal colleagues, external agencies, and sponsorship partners, ensuring that projects are executed on time and within budget. Additionally, this role involves building and managing a team of creative content specialists, fostering a collaborative and innovative work environment.