Senior Manager, Content Marketing

$105,000 - $115,000/Yr

Smith Bucklin & Associates - Chicago, IL

Full-time - Senior

Remote - Chicago, IL

Professional, Scientific, and Technical Services

About the position

The Senior Manager, Content Marketing at Smithbucklin is responsible for leading external content marketing efforts to enhance brand awareness, drive engagement, and generate leads for both Smithbucklin and its client organizations. This role requires a strategic thinker with a strong B2B marketing background and a passion for storytelling, who will collaborate closely with senior leadership to develop and execute comprehensive content strategies.

Responsibilities

• Develop and implement comprehensive content marketing strategies that align with business objectives.
• Create and manage a content calendar to ensure consistent and timely publishing across various channels.
• Produce high-quality, engaging content tailored to different audiences and platforms, including collateral, thought leadership, white papers, case studies, videos, presentations, infographics, and social media posts.
• Project manage and execute major initiatives to boost lead generation.
• Collaborate with cross-functional teams, including business development and service units, to gather insights and create relevant content.
• Oversee website content, ensuring all content is aligned with brand messaging, optimized for SEO, and enhances user experience across all devices.
• Analyze content performance using tools like Google Analytics, and adjust strategies based on data-driven insights.
• Mentor a small team of content creators, fostering a culture of creativity and continuous improvement.
• Stay up to date with industry trends and best practices in content marketing and association management.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Proven experience (7+ years) in B2B content marketing, with at least 3 years in a senior or management role.
• Exceptional writing, editing, and storytelling skills.
• Strong understanding of SEO principles and content optimization strategies.
• Experience managing website content, including knowledge of content management systems (CMS), marketing automation tools, website architecture, user experience (UX) best practices, and accessibility standards.
• Familiarity with web analytics tools (e.g., Google Analytics, SEMrush) to track performance and make data-driven improvements to website content.
• Demonstrated ability to lead and manage teams, as well as cross-functional projects.
• Excellent organizational skills, with the ability to handle multiple projects and deadlines.
• Creative thinker with a data-driven mindset and a passion for continuous improvement.

Nice-to-haves

• Experience in association management or working with non-profit organizations is a plus.

Benefits

• Hybrid work environment with the option to work from home two days per week.
• Employee ownership structure, providing all employees an equal chance to experience the fulfillment and benefits of ownership.