Senior Manager Content Marketing

$114,013 - $190,020/Yr

TruGreen - Nashville, TN

Full-time - Mid Level

Nashville, TN

Administrative and Support Services

About the position

The Senior Manager of Content Marketing at TruGreen is a strategic and hands-on role responsible for shaping and executing the company's content strategy. This position focuses on developing engaging content that resonates with the target audience while overseeing the overall content marketing strategy to drive brand awareness and lead generation.

Responsibilities

• Develop and execute a comprehensive content strategy aligned with TruGreen's marketing and business goals.
• Write and produce various types of high-quality content, including blog posts, articles, infographics, and videos.
• Utilize audience insights to create tailored content for different customer segments.
• Ensure all content is optimized for search engines (SEO) to enhance organic visibility.
• Develop and maintain an editorial calendar, managing content production timelines.
• Monitor content performance using analytics tools and make data-driven decisions to refine strategies.
• Collaborate with the social media team to align content with social media strategies.
• Maintain brand consistency and messaging throughout all content.
• Work with cross-functional teams to create holistic content campaigns.
• Collaborate with agency partners to ensure effective campaign execution.
• Identify content gaps and recommend topic ideas based on business insights.
• Stay up-to-date with industry trends and best practices in content marketing.

Requirements

• Bachelor's degree in marketing, communications, journalism or a related field.
• Proven experience (7+ years) in content marketing with a strong background in content strategy and creation.
• Exceptional writing and editing skills, with a portfolio of published work.

Nice-to-haves

• Highly creative with a discerning eye for detail and excellent storytelling skills.
• Results-oriented mindset with a focus on achieving lead acquisition goals.
• Articulate communicator with excellent interpersonal skills.
• Experience establishing and maintaining relationships with internal stakeholders and external partners.
• Ability to identify operational gaps and implement solutions.
• Highly analytical and technical thinker with experience in analyzing complex data.

Benefits

• Medical/Dental/Vision insurance
• Company-matching 401(k)
• Diversity and Inclusion programs