Senior Manager, Content Marketing

$120,000 - $140,000/Yr

Unclassified - Denver, CO

Full-time - Mid Level

Denver, CO

About the position

Pelago is seeking a dynamic and experienced Senior Manager of Content Marketing to lead our content strategy and execution efforts. This role is critical in shaping and promoting Pelago's mission through compelling content across various platforms. The Senior Manager will collaborate with multiple teams to create, distribute, and optimize content that drives engagement and supports our go-to-market strategies.

Responsibilities

• Develop and implement a comprehensive content strategy that integrates Pelago's mission and editorial narratives.
• Create a robust content calendar and distribution process in collaboration with Demand Gen and Sales Enablement teams.
• Establish performance metrics in partnership with the Demand Gen lead to measure content effectiveness.
• Develop campaigns based on go-to-market briefs for social media, website, email, and sales enablement.
• Manage and create posts for Pelago's social media channels (primarily LinkedIn) in collaboration with the Digital Marketing team.
• Write and edit website copy, email campaigns, sales enablement materials, thought leadership presentations, social and display ad copy, and client testimonials.
• Assist with creation of webinar content, including topics, scripts, and promotional materials.
• Partner with editorial and design teams to produce high-quality short to medium form content, including multimedia.
• Post, monitor, and engage with audiences across social media platforms, primarily LinkedIn.
• Respond to comments and interactions on social media to foster community engagement.
• Work closely with cross-functional teams, including digital/email marketing, demand generation, sales enablement, and product marketing.
• Collaborate with non-marketing teams (product, clinical, coaching) to identify opportunities for creative content.
• Develop a framework to test and continuously improve content performance through optimization and scalable best practices.
• Report content performance metrics and insights to the organization to inform future strategies.
• Assist with PR requests and collaborate with PR firm for fast turnaround commentary and award submissions.
• Manage freelance writers as needed to ensure timely and high-quality content delivery.

Requirements

• 6+ years of proven experience in content marketing, with a focus on strategy and execution.
• A background in B2B and Healthcare or Benefits.
• Organizational experience developing and executing against a cohesive roadmap that aligns with the broader marketing strategy and activates a narrative.
• Proven experience in content production, understanding how to efficiently produce high-quality content with limited resources.
• A clear passion for storytelling, and an innate ability to drive brand narratives.
• Experience shaping a brand's footprint through multiple content channels and multi-media platforms.
• Driven consistency and adoption of a brand voice and tone across all content initiatives.
• An analytical mindset with the ability to interpret data and translate into actionable strategies.
• Experience in developing and managing social media content and engagement.
• Experience navigating growing companies and a rapidly changing environment with adaptability and patience.
• Proficiency in content management systems (CMS) and marketing automation tools - Hubspot is a plus.
• Ability to prioritize and manage multiple projects simultaneously.
• Passion for Pelago's mission to support individuals in their substance use management journey.

Benefits

• Generous and meaningful equity package
• Full Medical, Dental, & Vision coverage
• 401k Plan
• Unlimited PTO Policy, 10 paid holidays, & company wide “Me Time” Days
• Paid maternity, paternity & new parent leave
• Flexible working environment
• Annual Learning and Development stipend to support continued learning and career development
• Wellness Reimbursement Program
• Mental Health Care through Spring Health
• Access to Reproductive & Family Planning Care
• Substance Use Support for employees and family members