Senior Manager, Content Writer

$160,000 - $207,500/Yr

Unclassified - Washington, DC

Full-time - Senior

Washington, DC

About the position

Circle is seeking a Senior Manager, Content Writer to conceptualize and author content that effectively connects with audiences. This role is pivotal in engaging with a diverse group of industry players, ranging from large enterprises to crypto-native developers, founders, traders, regulators, and everyday users of digital currency. The ideal candidate will possess an expert skill set in writing, storytelling, research, project management, and SEO, along with a working knowledge of financial technology, digital currencies, and blockchain. In this position, you will be responsible for authoring various types of content, including blog posts, case studies, whitepapers, email newsletters, and social media copy. It is essential that all content aligns with Circle's product messaging, company narrative, and brand voice. You will translate product value propositions and messaging into clear and compelling content that drives awareness and action. Additionally, you will need to understand and organize data, research, and information provided by stakeholders, structuring it into a compelling story that resonates with the audience. Collaboration is key in this role; you will work cross-functionally to develop and optimize content briefs, ensuring that the audience, narrative, and desired outcomes are clear before writing begins. As an editor, you will support the cross-functional content review process, ensuring that the company narrative is consistently reflected across all Circle content. You will also maintain a content roadmap and editorial calendar, originating and spearheading creative content initiatives across various mediums and channels to deliver significant impacts on business objectives. Furthermore, you will serve as a primary point of contact, providing guidance, support, and consultation to colleagues at all levels throughout the entire content development lifecycle. At Circle, we aspire to four core values: Multistakeholder, where you demonstrate dedication and commitment to our customers, shareholders, employees, families, and local communities; Mindful, where you practice respect, active listening, and attention to detail; Driven by Excellence, where you relentlessly pursue excellence and do not tolerate mediocrity; and High Integrity, where you uphold open and honest communication and maintain high moral and ethical standards.

Responsibilities

• Author blog posts, case studies, whitepapers, email newsletters, social copy, and more, ensuring all content aligns with Circle's product messaging, company narrative, and brand voice.
• Translate product value propositions and messaging into clear and compelling content that drives awareness and action.
• Understand and organize data, research, and information provided by stakeholders, structuring it into a compelling story.
• Research subject matters related to requests and provide findings to ensure deliverables are impactful, relevant, and effective in communication.
• Work cross-functionally to develop and optimize content briefs, ensuring clarity on audience, narrative, and desired outcomes prior to writing.
• Serve as an editor across the team, supporting the cross-functional content review process and ensuring the company narrative is carried through all Circle content.
• Support the maintenance of a content roadmap and editorial calendar.
• Originate and spearhead creative content initiatives across mediums and channels to deliver an outsized impact on business objectives.
• Serve as a primary point of contact and provide guidance, support, and consultation to colleagues at all levels throughout the entire content development lifecycle.

Requirements

• 10+ years of relevant experience in journalism, SEO, content writing, Web3 marketing, or B2B consumer finance.
• Expertise in the craft of writing with the ability to make complex topics easy to digest.
• Innate curiosity and keen understanding of finance, Web3, and digital currencies.
• Ability to thrive in a fast-paced environment and work collaboratively to ensure high-quality work.
• Self-starter who thrives in unstructured environments and drives clarity around narrative, goals, and timelines.
• Experience with Slack, Apple MacOS, GSuite, Hubspot, and analytics tools.

Benefits

• Base Pay Range: $160,000 - $207,500
• Annual Bonus Target: 17.5%
• Equity & Benefits (including medical, dental, vision, and 401(k))
• Discretionary vacation policy
• 10 days of paid sick leave per year
• 11 paid holidays per year in the U.S.