Senior Manager Creative Strategy Offline Advertising

$90,000 - $100,000/Yr

University of Maryland - Adelphi, MD

Full-time - Mid Level

Hybrid - Adelphi, MD

Educational Services

About the position

The Senior Manager Creative Strategy for Offline Advertising at the University of Maryland Global Campus (UMGC) is responsible for leading the strategic planning and execution of offline advertising initiatives. This role focuses on building the UMGC brand and driving inquiries that lead to enrollments through compelling and compliant advertising assets. The position requires collaboration with various stakeholders to ensure effective messaging and adherence to brand standards while managing projects efficiently within budget and timelines.

Responsibilities

• Lead the creative development for offline advertising assets including streaming and broadcast radio and TV spots, print and out of home advertising.
• Leverage data to provide strategic guidance for messaging and design that follows industry best practices.
• Craft smart, succinct and clear creative briefs and job requests for advertising assets.
• Analyze creative performance metrics and make recommendations on messaging, design or features to improve effectiveness of content and/or campaigns.
• Provide recommendations for creative improvements and solutions to marketing challenges.
• Conduct routine qualitative and quantitative advertising testing and research to ensure messaging resonates with target audiences.
• Manage projects through the Marketing Services team and external agencies to optimize resources.
• Act as a project leader to ensure projects are thoroughly scoped, monitored for timelines and budgets.
• Establish and maintain collaborative relationships with the university media-buying team, creative staff, and external agencies.
• Supervise contingent (part-time) staff as needed.
• Produce and manage internal and external reports, reference files, presentations, archives, and other administrative duties.

Requirements

• Bachelor's degree in business, marketing, communications, advertising, or a related field.
• 5-7 years offline creative strategy experience.
• Working knowledge of offline creative production, media placement, strategic marketing and brand management.
• Strong organizational, grammar, communication and interpersonal skills.
• Solid computer proficiency (MS Office, Outlook, Adobe Acrobat, etc.).
• Ability to work independently and exercise sound judgment.
• Ability to effectively communicate and maintain collaborative working relationships with clients and external vendors.
• Ability to prioritize and manage multiple tasks simultaneously.
• Highly attentive to detail.

Nice-to-haves

• Master's degree in business, marketing, communications, advertising, or a related field.
• Experience in an advertising agency or marketing firm.
• Experience in a higher education environment.

Benefits

• 22 days of paid vacation
• 15 days of sick leave
• 3 personal days
• 15 paid holidays (16 during general election years)
• Comprehensive health coverage including medical, vision, dental, and prescription plans
• Term Life Insurance
• Accidental Death and Dismemberment Insurance
• Long-Term Disability Insurance
• Flexible Spending Accounts for medical and dependent care expenses
• Retirement Plans including Optional Retirement Program (ORP) or Maryland State Retirement and Pension System (MSRPS)
• Supplemental Retirement Plans including 401(k), 403(b), 457(b), and various Roth options
• Tuition remission for staff and eligible family members after two years of service.