Senior Manager, CRM Digital Marketing Operations - AdsWizz

Sirius XM Radio - Oakland, CA

Full-time - Senior

Oakland, CA

Broadcasting and Content Providers

About the position

As a Senior Manager of Digital Marketing Operations at AdsWizz, you will play a pivotal role in shaping and executing marketing and sales strategies within HubSpot. This position requires a deep understanding of marketing operations, particularly in the context of B2B environments, and the ability to leverage HubSpot's CRM, Marketing Hub, Sales Hub, and Content Hub to drive results. You will be responsible for building and optimizing a comprehensive email marketing automation strategy that encompasses lead nurture programs, customer onboarding, and lifecycle email cadences. Your expertise will be crucial in establishing dashboards and reporting structures that provide insights into integrated marketing campaigns, lead generation, and customer attribution. In addition to your strategic responsibilities, you will oversee the integrity and accuracy of our database properties, ensuring that contacts, companies, and audience-segmented lists are well-maintained. You will develop and maintain automated workflows that streamline sales processes and enhance marketing operations. Collaboration with business teams will be essential to ensure that HubSpot is effectively utilized and integrated, and you will be responsible for creating and maintaining onboarding and training documentation for ongoing use. Your role will also involve managing website content, including formatting web pages, landing pages, and blog posts, as well as overseeing HubSpot integrations with product APIs, third-party applications, and Google Ads and Analytics. You will manage external relationships with web developers, contractors, and vendors to ensure that all digital marketing efforts are executed smoothly and effectively. This position is ideal for someone who is not only data-driven and analytical but also possesses strong communication skills and a passion for music or podcasts.

Responsibilities

• Build and optimize the full-funnel email marketing automation strategy, including lead nurture programs, customer onboarding, and regular lifecycle email cadences.
• Build dashboards and reporting structures for integrated marketing campaigns, lead generation, customer attribution, and the sort.
• Establish and oversee digital performance data; optimize and recommend actions to improve KPIs as needed.
• Manage and maintain the integrity and accuracy of our database properties, contacts, companies, and audience-segmented lists.
• Develop and maintain automated workflows to streamline sales processes and marketing operations.
• Work closely with biz teams to ensure HubSpot is properly utilized, integrated, and maintained; develop and maintain onboarding and ongoing training documentation.
• Set up lead scoring, sales sequences; oversee the deal pipeline.
• Website management and maintenance; format web pages, landing pages, and blog posts.
• Manage HubSpot integrations to product APIs, third-party apps, and Google Ads and Analytics.
• Manage external relationships with web developers, contractors, and vendors.

Requirements

• 7 years of experience in marketing operations or as a HubSpot CRM administrator, preferably in the B2B space.
• Expert proficiency in HubSpot is required; Certifications are a plus.
• Strong proficiency in Google Ads and Google Analytics; kudos if you have WordPress chops too.
• Experience managing multiple brands, cross-functionally.
• Experience working in Media, AdTech or knowledge of either is nice, but not required.
• Strong analytical and data-driven mindset with an eye for details and design.
• Must be an effective communicator, written and verbal.
• Must be adaptable and flexible, able to pivot with ease and a smile.
• Must love music or podcasts.
• Must have legal right to work in the U.S.

Nice-to-haves

• Experience working in Media or AdTech is a plus.

Benefits

• Competitive salary range of $100,000 to $134,800 based on skills and experience.
• Eligibility for discretionary short-term and long-term incentives.