Senior Manager, Customer Analytics

AbbVie - Mettawa, IL

Full-time - Senior

Mettawa, IL

Chemical Manufacturing

About the position

The Senior Manager, Customer Analytics at AbbVie plays a pivotal role in the Marketing Analytics and Business Insights (MABI) function, focusing on delivering insights and recommendations to enhance performance across healthcare professional (HCP) promotional and educational initiatives. This position is integral to the Analytics Center of Excellence, aiming to leverage data and analytics to create superior omnichannel customer experiences and foster strong relationships with HCPs.

Responsibilities

• Consults and develops analytics strategy and conducts measurement planning for new HCP capabilities.
• Design test-and-learn strategies for A/B and multivariate/statistical tests across all channels.
• Design and build a measurement plan to demonstrate the impact of CRM/digital experiences.
• Influence Brand Leaders and gain buy-in on analytically sound approaches to performance evaluation.
• Build & communicate analytic plans that heighten the visibility of omnichannel opportunities.
• Consult on the appropriate methodologies to test and measure the effectiveness of marketing tactics.
• Delivers Omnichannel optimization recommendations using insights and analytics.
• Build and enhance measurement strategy aligned with HCP & Consumer objectives.
• Partner with various teams to enable Omnichannel analytics and activation opportunities.
• Participate actively in establishing best practices for Omni Channel analytics initiatives.

Requirements

• Bachelor's Degree required, with a concentration in engineering, sales, marketing, or quantitative analysis preferred.
• Masters/MBA or PhD is preferred.
• 7+ years of experience identifying and outlining key metrics and building campaign performance/measurement plans.
• 5+ years of hands-on experience with designing and executing randomized controlled tests.
• 5+ years of hands-on experience with using statistical tools for marketing/media performance modeling.
• 5+ years of delivering insights through data visualization and reporting.
• Extensive hands-on experience and fluency in coding SQL, Python/R, Spark, Dataiku.
• Experience with recent Analytics, Data Science, and Machine Learning methods.

Nice-to-haves

• Substantial understanding of the HCP promotional landscape and medical educational landscape.
• Experience with 3rd party pharmaceutical data sources like IQVIA/SHS Sales Data.

Benefits

• Paid time off (vacation, holidays, sick)
• Medical/dental/vision insurance
• 401(k) plan
• Short-term incentive programs
• Long-term incentive programs