Western Union - New York, NY
posted about 1 month ago
The Senior Manager, Conversion Strategy at Western Union is a pivotal role that focuses on enhancing the customer experience across the company's diverse portfolio of products and services. This position is designed for an individual who is ready to set a strategic vision aimed at improving the conversion funnel, ensuring that customers have the best possible experience both digitally and through select omni-channel interactions. The Senior Manager will lead cross-functional teams to integrate acquisition, retention, and value-added experiences into a cohesive customer journey, ultimately driving acquisition, repeat transactions, and customer loyalty. In this role, the Senior Manager will be responsible for identifying opportunities to enhance the conversion funnel and will lead cross-functional growth teams to rapidly test new experiences through A/B testing. Collaboration with digital product and UX stakeholders is essential to design a best-in-class digital experience. Additionally, the Senior Manager will build a conversion analytics center of excellence, working closely with customer insights and data analytics teams to prioritize tests based on informed insights. The position requires leading a multi-functional team of global stakeholders, setting clear direction, and demonstrating high levels of stakeholder management across senior team members. The Senior Manager will also partner with key stakeholders from various departments, including Technology, Operations, Business, CRM/CX, Brand, and Legal/Compliance, to ensure alignment and execution of strategic goals.